Catherine Conway - Founder & Director, Unpackaged Communicating Purpose with John Higginson

It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Catherine Conway, Founder and Director of Unpackaged.
Catherine Conway founded refillable retailer, Unpackaged, in 2006 as the world’s first modern zero waste shop. Since then the company has developed into a leading consultancy with clients such as Planet Organic, Waitrose, Sainsbury’s and M&S.

Catherine is a zero-waste campaigner who has spent her career pushing for creative solutions to solve the single-use plastic crisis. She is a long-standing advocate of refill culture and the transition to refillable methods

In our discussion, we covered:
🌎How Catherine adapted the Unpackaged business model to improve its impact
🌎 Ways to campaign creatively on a low budget
🌎 Catherine’s thoughts on communicating purpose-driven issues via social media

Catherine also shared fascinating insight into how the Unpackaged refill
packaging model can reduce costs throughout supply chains, demonstrating that
sustainable options can be more affordable than single-use plastics.