16 episodes

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now.

This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career.

Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession.

CIPR members can earn 5 CPD points for listening to an episode of Engage.

CIPR Engage Podcast ciprengage

    • Science
    • 4.7 • 9 Ratings

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now.

This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career.

Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession.

CIPR members can earn 5 CPD points for listening to an episode of Engage.

    PR in the Age of AI

    PR in the Age of AI

    The following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board:
    A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams.
    Featuring Swati Virmani (senior lecturer at De Montfort University) and Antony Cousins (executive director for strategy at Cision), in this episode, panellists discuss the ethical considerations and challenges while weighing up the benefits of adopting AI by practitioners and teams.
    Timestamps and resources mentioned:
    03:03 - Reflections on technological milestones over the past year
    Humans Needed More Than Ever research
    The impact of AI on UK jobs and training report from the UK government’s department for education
    09:00 - What’s the use case for AI in PR and comms?
    Ethan Mollick’s blog ‘everyone is above average’
    15:12 - What skills if any, should PR and comms practitioners develop in line with the evolution of AI?
    23:00 - What AI tools should teams and practitioners be adopting now?
    Artificial Intelligence (AI) tools and the impact on public relations (PR) practice 
    ai for meeting minutes and summaries
    DALL-E 3 integrated into ChatGPT to generate images
    Claude for AI assistance
    Perplexity for assisted research
    Cision for media monitoring and social listening
    Fiver and Upwork for freelance support
    27:59 - What are the ethical and legal implications of using AI?
    36:50 - Tips for adopting AI and thoughts on what’s next for AI.
    Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.
    If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    • 43 min
    Horizon – the future of PR and comms

    Horizon – the future of PR and comms

    In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.
     
    Featuring interviews (and timestamps) with:
    00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.
     
    07:17 - Fatima Banglawala, comms and public affairs manager, MedTech UK and Ireland, Johnson and Johnson summarises some of the key takeaways from Jay Richards, co-founder at Imagen’s opening keynote on Gen Z.
     
    09:37 - Trudy Lewis, founder at Colinear, shares her favourite takeaways from the conference’s morning sessions.
     
    10:37 - Grace Fogarty, founder at Grace Fogarty Training, shares her simple, memorable tools for feeling more confident when networking and quickly developing meaningful connections. 
     
    15:23 - Subira Jones, also known as The Corporate Hippie, explains the difference between feeling rundown and being burned out. Taking listeners from powerless to empowered, explaining how PR and comms practitioners can fireproof theirs (and their colleagues) career.
     
    21:14 - Diana Verde Nieto, co-founder at Positive Luxury, discuss how we can move towards being positively good when it comes to sustainability through the ‘reimagining model’.
     
    27:27 - Alan Oram, director at Alive with Ideas, shares his reaction to Mark Shayler’s session.
     
    27:53 - Mark Shayler, owner at Ape, makes the case for the role of innovative and disruptive thinking in challenging the status quo and bringing about sustainable societal change. 
     
    36:05 - Rachel Miller, founder at All Things IC, summarises her favourite session from the conference.
     
    35:35 - Katie King, CEO at AI in Business, addresses the opportunities, challenges and ethical questions which are raised by increased integration of AI tools and platforms in PR workflows, project management and content creation. 
     
    42:05 - Son Pham, senior campaign manager at Manifest, captures the atmosphere at the conference and his personal highlight.
     
    42:29 - Alex Partridge, founder of UNILAD and LADBible shares how the media landscape is changing, what the future holds for media, and why adaptability is your greatest strength.
     
    46:22 - Advita Patel, 2025 CIPR president, shares her final thoughts from the conference.
     
    Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.
    If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    • 47 min
    Celebrities in the Headlines: Celebrity PR in the 1990s

    Celebrities in the Headlines: Celebrity PR in the 1990s

    The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power. 
     
    Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary. 
     
    This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive. 
     
    Joining host, Mark Phillimore, for this episode are: 
    ·        Mark Borkowski, Founder of Borkowski 
    ·        Rob McGibbon, celebrity interviewer, journalist and author.
    Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.
    If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.
     
     
     
     
     
     
     
     
     

    • 37 min
    Winning the War For Talent

    Winning the War For Talent

    To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?
    In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communications professionals as they strive to build their careers.
    Joined by panellists:
    Christine Yuan, Senior Talent Acquisition Partner, BCW
    Toluwani Omotoye, Communications Coordinator, Global X ETFs
    The book John mentioned in this episode is Building a Culture of Inclusivity, Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates and Advita Patel, available from KoganPage and other book sellers.
    Share your thoughts about this episode and your experiences on X/Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global
    If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode.

    • 44 min
    What’s the value of brand?

    What’s the value of brand?

    How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?
     
    In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they have used to do so.
     
    Joined by panellists:
    Alex Francis, brand manager at Canal and River Trust
    Sabrina Rossetti, global brand and talent engagement lead at Mimecast
    Stephen Cheliotis, global brand insight director at Gravity Global and chairperson at Superbrands Council UK
    Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.
     
    This is the second episode in the Engage podcast series celebrating the CIPR’s 75th anniversary. If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode and read further information about the milestone: https://www.cipr.co.uk/CIPR/About_Us/CIPR_Anniversary.aspx

    • 43 min
    Reflections on tech, diversity and entering the profession

    Reflections on tech, diversity and entering the profession

    In conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with.
    From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by the profession to date.
    Host Calhan Behrendt, Outstanding Young Communicator at the 2022 Cymru Wales PRide Awards and Account Manager at OnWrite, sits down with:
    Eva Maclaine, Founder at Maclaine Communications
    Maria Chanmugam, Director at Clevercoms
    Tony Bradley, CEO at publicrelationsconsultancy.com
    Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.
     
    Further resources:
    Find out whether you are eligible to #GetChartered and book your assessment.
    Iprovision has been making a meaningful difference to the lives of CIPR members who have fallen on tough times for more than 50 years. Learn more about the fund, here.
    Interested in upskilling or achieving a CIPR diploma? Find out more about the different qualifications available on our website and get #CIPRQualified.
    If you’re a member of the CIPR, you can also log 5 CPD points for listening to this episode.

    • 40 min

Customer Reviews

4.7 out of 5
9 Ratings

9 Ratings

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