Clinton Monchuk: Consumer Trust in Agriculture | Ep. 45

In the latest episode of The Swine It Podcast Show Canada, we welcome Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, to explore the critical role of communication in agriculture. Clinton shares his extensive journey in the agri-sector, emphasizing the importance of transparent, relatable conversations between producers and consumers. This episode is a must-listen for anyone in the swine industry, offering valuable insights into bridging the information gap and enhancing public trust in food production practices.

"Everyone in agriculture should speak up a little bit more and spread that information more widely."

What you’ll learn:

• (00:00) Highlight
• (01:27) Introduction with Daniel Columbus and Clinton Monchuk
• (08:14) Filling the information void
• (16:34) Engaging in agricultural discussions
• (18:36) Producers' connection to their products
• (24:56) Loaded words in agricultural conversations
• (28:38) Balancing environmental responsibility
• (32:34) Favorite agricultural resources and key traits of successful leaders
• (34:23) Closing remarks

Meet the guest: Meet Clinton Monchuk, the Executive Director at Farm & Food Care Saskatchewan. With over 9 years as CEO of Chicken Farmers of Saskatchewan and experience as an International Trade Analyst at the Canadian Federation of Agriculture, Clinton's extensive background in agricultural economics, shaped at the University of Guelph and the University of Saskatchewan, fuels his passion for advancing agricultural awareness and education.

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

* Precision Veterinary Services

* Nutrition Partners

- dsm-firmenich

- Protekta

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

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