Confessions of a B2B Entrepreneur

Tom Hunt
  • 4.8 (26)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY
Confessions of a B2B Entrepreneur

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.

  1. Anatomy Of A Viral LinkedIn Post

    17 OCT

    Anatomy Of A Viral LinkedIn Post

    In this episode, Tom Hunt discusses the anatomy of a viral LinkedIn post, sharing his secrets to achieving 70,000 likes and 10,000,000 impressions. Drawing from his experience of creating multiple viral posts, he outlines a six-step formula that focuses on strong copywriting skills, an engaged account, and a compelling image. He emphasizes the importance of a captivating hook, continuous learning and optimization, and the strategy of challenging obvious beliefs to spark engagement and attract comments from outside your network. Tom provides concrete examples from his own posts, including one that garnered 300,000 likes, and offers to help listeners who are willing to test his formula.

    16 min
  2. Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM)

    3 OCT

    Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM)

    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Jack Frimston, the Director of We Have a Meeting (WHAM). Jack, a sales expert who has successfully used cold calling and LinkedIn to generate leads for his business, shares insights on how to excel in sales. He emphasizes the importance of cold calling and provides tips on how to do it effectively, particularly highlighting the significance of the first 5 seconds of a call. Jack also discusses the impact of AI on the sales landscape and how to use it without sounding robotic or impersonal. He shares his journey in sales, including his experience in a boy band and on a cruise ship, before co-founding WHAM. The conversation also touches upon the importance of recruitment, training, and content marketing in the context of sales.

    30 min
  3. [Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable

    26 SEPT

    [Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable

    In this greatest hits episode of Confessions of a B2B Entrepreneur, we revisit a masterclass with Justin Rowe, the CEO of Impactable. Justin shares his inspiring journey from using LinkedIn for job hunting to building and selling a thriving LinkedIn-focused agency. He provides a detailed breakdown of his proven two-layer LinkedIn ad strategy, offering timeless advice for B2B entrepreneurs looking to leverage LinkedIn's power for business growth.

    40 min
  4. Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS

    19 SEPT

    Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS

    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Shiv Narayanan, the Founder and CEO of How To SaaS, a strategic consulting firm that helps private equity firms scale their portfolio companies. Shiv, with his background as a marketing leader and experience in private equity, shares how marketers can become more valuable by tying everything they do to business outcomes. He explains how private equity firms approach value creation, emphasizing the importance of data-driven decision-making, financial tracking, and focusing on key value drivers like customer acquisition, expansion, retention, and referrals. Shiv also stresses the need for marketers to adopt a broader view of their role, understanding the overall business objectives and how marketing can contribute to every aspect of the company's growth and profitability.

    30 min
  5. How To Build A Marketing Agency with Max van den Ingh of Unmuted

    12 SEPT

    How To Build A Marketing Agency with Max van den Ingh of Unmuted

    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Max van den Ingh, Founder & CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. They delve into Max's journey of building his company, exploring key areas like sales, finance, marketing, and operations. Max shares insights on their unique approach to brand building, niching down, and delivering high-value services. The episode also features a discussion on the importance of transparency, continuous learning, and staying ahead of the curve in the ever-evolving marketing landscape.

    31 min
  6. From Corporate Cubicle to Podcasting Powerhouse - Bootstrapping a $3.6M ARR Business (Resume Assassin presents Recruiting Insider)

    5 SEPT

    From Corporate Cubicle to Podcasting Powerhouse - Bootstrapping a $3.6M ARR Business (Resume Assassin presents Recruiting Insider)

    In this episode, Tom Hunt joins Mary Southern to share his inspiring entrepreneurial journey - from 17 failed businesses to building a thriving podcasting business. Tom reveals the invaluable lessons he learned from his setbacks and how he ultimately found success through unwavering focus on customer retention, identifying his niche, and strategically leveraging social media for impressive growth. He also offers actionable advice for aspiring entrepreneurs, emphasizing the importance of understanding your competition and delivering exceptional value to your customers.

    29 min
  7. What Bridgewater Associates Can Teach Us About Management with Dave Kline of MGMT Accelerator

    29 AUG

    What Bridgewater Associates Can Teach Us About Management with Dave Kline of MGMT Accelerator

    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Dave Kline, a former Bridgewater Associates employee who specialized in management. Dave shares his insights on recruiting top talent, employee-led one-on-one meetings, and the importance of clear communication in performance management. He also discusses his current business venture, a management training and coaching company he runs with his wife, highlighting their passion for helping managers succeed and their unique value as a husband-and-wife team.

    31 min
  8. LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer)

    22 AUG

    LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer)

    In this episode, Tom Hunt joins Ryan Hogan to share his challenging experience of having his LinkedIn profile restricted and the subsequent battle to reclaim it. He discusses the impact this had on his business, Fame, and his growth strategies on LinkedIn. The conversation also explores Tom's entrepreneurial journey, highlighting the importance of resilience, clear messaging, maintaining a positive culture, and leveraging the flywheel concept for sustained growth.

    48 min
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4.8
out of 5
26 Ratings

About

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.

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