Conversations with an Email Guru Amy Mangueira

It is May and that means we are likely in the grind - getting email out the door mindlessly. Now's the time to increase engagement and add some 'umph.' In this episode, I provide 11 tips you can weave into your email plan to make your email perform even better.

Have questions? Send any questions my way to conversations@emailgrowthsociety.com

Email design continues to make or break email performance. And we get it - if you are a small company, it is a laboring task to create great, functional emails. If you are a seasoned marketer working for a big brand, you may have your "brand" goggles on, blocking yourself due to making them email "perfect," which likely means you are getting no email out the door or they are built the wrong way. Today, I am sitting down with Roland Pokornyik, CEO of Chamaileon.io. Roland is a seasoned email marketer specializing in email design, dark mode, and email accessibility. You are going to want to have a way to take some notes handy - Roland has some great tips!

Get in touch with Roland:

roland@chamaileon.io

Learn about Chamaileon.io:

Chamaileon Email Design Platform - Quick Demo Video - YouTube

Connect with me at conversations@emailgrowthsociety.com

Given that the typical American smartphone user receives about 45 notifications per day, it's no shock that push notifications are increasingly companies' channel of choice for engaging with subscribers. If your company has an app-based experience - or you are looking to add some new interactions with your desktop experience - you'll want to learn how to incorporate push notifications into your communication strategy. In this episode, I cover how to use push - and how not to use them.

Send questions my way to conversations@emailgrowthsociety.com.

In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen.

Have questions? Send them my way to conversations@emailgrowthsociety.com

Are you a small business looking for a training that assists in setting up your email programs? You're in luck. Our 5-week course is just what you need. Take a look here.

We're in the midst of yet another global event that is causing a ton of anxiety, fear of the unknown, and potential financial impact. With that comes change - change to the way that we approach marketing, especially email. In this episode, I share several considerations for how to adapt your email marketing for this very sensitive time.

If you have a question specifically to your company, please send it my way to conversations@emailgrowthsociety.com.

Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on a very talented, wizard-like email developer, Anne Tomlin of Emails Y'ALL. I have had the pleasure of seeing her work firsthand so there's no better person to provide you these design/development nuggets of wisdom.

Get connected with Anne at https://emailsyall.com/

Also, check out her totally cool email swag at https://www.emailloot.com/

And if you have questions for me, send them my way at conversations@emailgrowthsociety.com