Demystifying the corporate brand - Part 2: a conversation between Anthony Coombes and Cathal Smyth

In this episode, part 2 of 2, Bladonmore's Creative Director, Anthony Coombes, and Strategy Director, Cathal Smyth continue the discussion around the challenges and opportunities faced by organisations in creating and managing their brands - from looking the part, to ESG agendas and how to measure success.