What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.
What we cover:
03:18 Gathering quantitative data with surveys
04:54 How to get deeper insights with qualitative research
08:11 Looking at other brands to borrow what’s already out there
09:00 Immerse yourself in the target market environment
11:10 Social media groups are the real hidden gems
------------------------------------------
Connect with me: www.prismcreative.co / @prismcreative.co
------------------------------------------
Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.
-------------------------------------
ABOUT ROSANN LING
Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.
Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.
Listen to Branding: https://www.prismcreative.co/podcast
Connect with Rosann: https://bit.ly/rosann-ling-contact-card
-------------------------------------
Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.
Information
- Show
- FrequencyUpdated weekly
- Published13 December 2021 at 09:00 UTC
- Length14 min
- Season1
- Episode5
- RatingClean