Scaling Your Ecommerce Brand With Paid Social: How DR VEGAN’s Head of Marketing, Sophie Watson, Did It

In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson, Head of Marketing at DTC health brand DR. VEGAN.
In this episode, they discuss:

• How Sophie reduced the cost per acquisition (CPA) of their Meta ad campaigns
• What their strategy is for paid ads
• How they’re harnessing affiliate marketing to boost subscription revenue
• The pitfalls they found to launching on TikTok, including ad creative fatigue
• The methods they use to encourage user-generated content from genuine fans of the brand
• Their recent partnership with Forest Green Rovers FC, the world’s first vegan football club, and what it’s meant for their brand

Formerly the Head of Growth, Sophie Watson has now taken on the role of Head of Marketing at DR. VEGAN, an ethical supplements retailer committed to bringing clarity, ethics, and expertise to nutrition and wellness.


If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts and Spotify. Instructions on how to do this are here.