Ep 17: Transitioning to Customer-Centricity: Inside-Out to Outside-In

Join Oliver King in this enlightening episode of CXD as he explores how service design helps shift organisations from 'Inside-Out' to 'Outside-In' thinking. Discover why prioritising customer needs is crucial in today's market and the risks of ignoring this approach. Oliver highlights the benefits of an 'Outside-In' perspective, such as improved customer understanding, colleague engagement and business innovation.

This episode offers practical insights from Engine’s book, 'Customer Driven Transformation', on effectively implementing design-led customer-centric strategies to deliver the right services to market faster. From crafting a compelling vision to creating a conducive environment for change, learn the key steps for transforming your organisation's approach to service design.

Tune into CXD for valuable tips on embracing a customer-focused mindset and ensuring your services meet and exceed customer expectations.

Find links below to download a free book chapter, purchase 'Customer Driven Transformation', and more.

https://link.edgepilot.com/s/61715c9c/LiWVQLmcCUy3gsx90GNEGA?u=https://engineservicedesign.com/%23customer-driven-design

https://www.amazon.co.uk/Customer-Driven-Transformation-Design-led-Companies-Services/dp/0749483016/ref=sr_1_1?crid=1HZIUJS631TSL&keywords=customer+driven+transformation&qid=1706172684&sprefix=customer+driven+transformation%2Caps%2C65&sr=8-1