In this episode of Inside Jobs, we meet Jan Loomis whose background in journalism and PR made for an easy transition to marketing. Jan leads creative services for Coldwell Banker as part of Realogy—the leading provider of residential real estate services in the U.S. With detailed project workflows, utilization tracking and reporting, a hybrid chargeback model, and promotional sizzle reels, Jan and her team successfully support over 80,000 agents. Jan details how the group keeps pace with the volume and complexity of requests they receive while proving their value by aligning on expectations, securing essential headcount, and stimulating creativity across the team.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley  from Express KCS.