Ep. 46 Why Storytelling Matters in Construction: Advice for Young Professionals

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This week, Darren sits down with Liz Male, founder and Managing Director of LMC, a leading PR and communications consultancy for purpose-driven organisations in construction. Together, they dive into the power of captivating storytelling and its transformative potential for the construction industry. Liz explains how highlighting the stories behind projects can inspire a new generation of talent and change how we view the built environment.

In this episode, Liz offers invaluable advice for young people looking to enter the construction workforce, sharing her belief that careers, much like life, aren’t always linear. She also takes a deep dive into the future of sustainability in both construction and marketing, exploring innovative concepts like carbon budgeting for projects.

Don’t miss this inspiring conversation, packed with insights on thriving in construction, driving change, and building a sustainable future.

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LINKS:
Follow Darren: https://darrenevans.komi.io/
LMC: https://www.lizmale.co.uk/
Liz: https://www.linkedin.com/in/lizmale/