Episode 12 - Ready To Be Inspired By An Incredible Female Entrepreneur? Listen To This.

Katie Lopes is the co-founder of the underwear brand, Stripe & Stare 

Back in 2003, Katie and her sister set up a retail business selling international fashion from New York and Australia. They counted Kate Middleton and Sienna Miller amongst their clientele.  But there was one product that caught Katies’ eye: a thong imported from the USA. It was that which customers came back for, time and time again. 

The rest, you might say, is history. Except it isn’t. 

Developing a comfortable knicker which women could wear every day became Katie’s obsession. From the early days of her first sketch for a  knicker (which her Mum made into a prototype on her sewing machine) to finding a factory, sourcing fabrics, and seeking non-stop customer feedback, Katie was on a mission to make the most comfortable knickers in the world.

In this episode, Katie shares her passion for supporting single mums in the business world, the people whose work brought her solace in her darkest times (and how they became Stripe & Stare customers), the brand’s culture of owning and celebrating your failure and how “thong-gate” resulted in a screaming match with her business partner (which, because they’re such good friends, was quickly resolved.)  

Grab a cup of coffee, pop your trainers on, buckle up in your car, and get ready for this motivational and insightful chat with Katie Lopes, co-founder of Stripe & Stare underwear. 

I have a discount code you can use if you would like to introduce some Stripe & Stare products into your life. Just enter BETHG20 at checkout and enjoy!

Resources:

The two books that Katie referred to are:

Good To Great by Jim Collins

The Chimp Paradox

Let’s Chat:

• If you’d like to come and say “Hi” on Instagram, you can find me HERE

For something extra!

• I love writing a weekly "Sunday Love Letter Straight From The Heart" to you on a topic that might just be playing on your mind, so be sure to subscribe HERE to get your weekly "love letter" [ which also includes updates on fashion news, blog posts, IGTVs, giveaways, new initiatives & free downloads]
• I run a monthly style membership.  Each month Members receive a video taking them on the “tour of the stores” - it’s like window shopping with a friend! This is accompanied by a beautiful “Edit” of the best pieces on the High Street, plus clickable links and 30 outfit ideas for the month ahead to copy and paste into your life. Inside of the membership, there’s also a library of styling programmes, videos, workshops, and trainings, which you get access to on joining. Oh, and we have a wonderful community too! If the Style Lounge sounds of interest to you just pop your details HERE and I’ll let you know when we’re open for business! 
• You can find my book, “You Are Not Bonkers” on Amazon