12 episodes

Exploring technology and strategy to help market your event and build community.

Event Martech Podcas‪t‬ Lee Jackson

    • Marketing

Exploring technology and strategy to help market your event and build community.

    #12 - Virtual vs digital events - Lee Matthew Jackson

    #12 - Virtual vs digital events - Lee Matthew Jackson

    Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved.


    Full show note: https://eventmartech.com/virtual-vs-digital-events/

    • 22 min
    #11 - Sponsorship options for virtual events - Lee Jackson

    #11 - Sponsorship options for virtual events - Lee Jackson

    Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the community, and provides as much if not more value during these times for all.


    Full show notes: https://eventmartech.com/sponsorship-options-for-virtual-events

    • 8 min
    #10 - Furloughed and fired-up - Tim Davies

    #10 - Furloughed and fired-up - Tim Davies

    To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. For those finding themselves with more time on their hands, the average day is probably bringing new challenges - but we can still use this rare season to put our pausing to good use.


    Full show notes: https://eventmartech.com/furloughed-and-fired-up/

    • 9 min
    #9 - Facilitating serendipity at your virtual event - Lee Jackson

    #9 - Facilitating serendipity at your virtual event - Lee Jackson

    The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate this form of interaction? We explore some ways to create magical moments and fresh connections during your virtual events.


    Full show notes: https://eventmartech.com/facilitating-serendipity-at-your-virtual-event

    • 15 min
    #8 - The future of the events industry - Lee Jackson

    #8 - The future of the events industry - Lee Jackson

    The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare?


    Full show notes: https://eventmartech.com/the-future-of-the-events-industry/

    • 11 min
    #7 - Pivoting your event business - Lee Jackson

    #7 - Pivoting your event business - Lee Jackson

    The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated industry developments that can only be facilitated by coming together. So, how can we pivot our event businesses to bring greater value in these critical times?


    Full show notes: https://eventmartech.com/pivoting-your-event-business/

    • 9 min

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