29 min
Finding Your Fit: How PerfectDD Found Its Niche In Big Boob Fashion Takin' Care of Lady Business®
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- Business
Alice Kim is the Founder and CEO of PerfectDD, a brand created from her own need to find clothes that fit and flatter women with DD+ cups, small to mid-frame. As a size 32DD, Alice struggled her entire life to feel confident in clothes that are not too tight at her chest or oversized on the rest of her body. Learning that the average bra size in the U.S. is a 34DD and millions of women struggle with the same problem, Alice was inspired to create style solutions and to be the voice for these underserved women.
Alice believes that getting dressed should be easy so you can focus on being a boss. Born and raised in NYC, Alice is a graduate of Dartmouth College with a degree in economics and began her career in investment banking at Bear Stearns. After three years in finance, she decided to follow her true calling and transitioned into fashion. Alice spent two decades working at renown fashion houses including Shopbop, Diane von Furstenberg, Prada, and Victoria’s Secret which taught her to be an expert in product, fit, and design. Alice is a Tory Burch Fellow 2022 and a member of the Female Founder Collective and Dreamers & Doers.
Listen to this Takin’ Care of Lady Business episode where Alice talks about how hard it is to find clothes that fit people of larger chest sizes, especially when they're teenagers. Alice, who has 20 years of experience in the fashion industry, wanted to change this and started her own company.
Here is what to expect on this week’s show:
- How Alice created products that fill a need for women with larger chests getting lost in the mix
- PerfectDD’s mission to make clothes tailored for all body types, not just bigger boobs
- The importance of getting properly measured and fitted for a bra to avoid a range of problems, from back pain to sagging breasts
- Why it is important to focus on the core customer base with a niche business
Quotes:
“After being in fashion for 20 years, I was like, F this, I have experience, I have the data now, so I'm gonna do it. And interestingly enough, I did pitch my idea a couple of times to other brands, and because people aren't used to it, it's a new category that I'm forging, they thought it was too “niche”, and I didn't get the yes. So, I said, you know what? I know in my heart of hearts, the data, the experience… If someone's gonna do it eventually, but why not me?” – Alice Kim
“I think getting dressed should be easy. So you can focus on being a boss.” – Jennifer Justice
“The market is there. I think what did well [on TikTok] is not only following the trends, but I talked about something that is “taboo”. You're not supposed to talk about boobs outside of bras, right or swimwear.” – Alice Kim
Website
http://www.perfectdd.com/
Instagram: https://www.instagram.com/perfectdd/
TikTok: https://www.tiktok.com/@perfectdd
Learn more about your ad choices. Visit megaphone.fm/adchoices
Alice Kim is the Founder and CEO of PerfectDD, a brand created from her own need to find clothes that fit and flatter women with DD+ cups, small to mid-frame. As a size 32DD, Alice struggled her entire life to feel confident in clothes that are not too tight at her chest or oversized on the rest of her body. Learning that the average bra size in the U.S. is a 34DD and millions of women struggle with the same problem, Alice was inspired to create style solutions and to be the voice for these underserved women.
Alice believes that getting dressed should be easy so you can focus on being a boss. Born and raised in NYC, Alice is a graduate of Dartmouth College with a degree in economics and began her career in investment banking at Bear Stearns. After three years in finance, she decided to follow her true calling and transitioned into fashion. Alice spent two decades working at renown fashion houses including Shopbop, Diane von Furstenberg, Prada, and Victoria’s Secret which taught her to be an expert in product, fit, and design. Alice is a Tory Burch Fellow 2022 and a member of the Female Founder Collective and Dreamers & Doers.
Listen to this Takin’ Care of Lady Business episode where Alice talks about how hard it is to find clothes that fit people of larger chest sizes, especially when they're teenagers. Alice, who has 20 years of experience in the fashion industry, wanted to change this and started her own company.
Here is what to expect on this week’s show:
- How Alice created products that fill a need for women with larger chests getting lost in the mix
- PerfectDD’s mission to make clothes tailored for all body types, not just bigger boobs
- The importance of getting properly measured and fitted for a bra to avoid a range of problems, from back pain to sagging breasts
- Why it is important to focus on the core customer base with a niche business
Quotes:
“After being in fashion for 20 years, I was like, F this, I have experience, I have the data now, so I'm gonna do it. And interestingly enough, I did pitch my idea a couple of times to other brands, and because people aren't used to it, it's a new category that I'm forging, they thought it was too “niche”, and I didn't get the yes. So, I said, you know what? I know in my heart of hearts, the data, the experience… If someone's gonna do it eventually, but why not me?” – Alice Kim
“I think getting dressed should be easy. So you can focus on being a boss.” – Jennifer Justice
“The market is there. I think what did well [on TikTok] is not only following the trends, but I talked about something that is “taboo”. You're not supposed to talk about boobs outside of bras, right or swimwear.” – Alice Kim
Website
http://www.perfectdd.com/
Instagram: https://www.instagram.com/perfectdd/
TikTok: https://www.tiktok.com/@perfectdd
Learn more about your ad choices. Visit megaphone.fm/adchoices
29 min