39 episodes

Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized. 

Get Hoptimized Podcast Chris Overlay

    • Business

Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized. 

    CBC Vegas Eats and Drinks (A Local's Guide)

    CBC Vegas Eats and Drinks (A Local's Guide)

    If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. 

    This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here. 

    Welcome to Fabulous Las Vegas! 



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    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 22 min
    Improving Brewery Profitability with Derek Smith from Small Batch Standard

    Improving Brewery Profitability with Derek Smith from Small Batch Standard

    We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits. 

    Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage. 

    You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at derek@sbstandard.com. 

    Learn more about Small Batch Standard at sbstandard.com 
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    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 38 min
    Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders

    Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders

    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

    This month, we're talking about: 
    Marketing a brewery in a remote locationTips for promoting a seasonal beer garden Which website builder to use for your breweryWant to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 
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    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 25 min
    Get Answers: Meta Violations, Spam DMs, and Sharing Assets

    Get Answers: Meta Violations, Spam DMs, and Sharing Assets

    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

    This month, we're talking about: 
    Meta/Facebook account violations and how to get out of themSpam Messages within Meta ManagerBest practices for sharing marketing assetsWant to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 


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    Intro/Outro Music by ComaStudio from Pixabay 
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    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 30 min
    Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines

    Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines

    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

    This month, we're talking about: 
    Where to get the most bang for your buck with digital marketing right nowWhether or not you should use cloud storage systems Promotional timelines for events like Valentine's Day and Super Bowl 
    Want to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 


    ---
    Intro/Outro Music by ComaStudio from Pixabay 
    ---
    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 20 min
    Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design

    Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design

    Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. 

    Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com 
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    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    • 47 min

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