Go Berserk With Email Troy Broussard

In today’s episode, Troy Broussard shares an interesting story from his world of email software development. 
Troy explains a funny situation where he was outsmarted by his own email marketing tool. He'll take us through what happened when he tried to delete certain contacts and found that his system wouldn't let him—because of a smart feature he had built himself called 'protective tags.' These tags help prevent important data from being accidentally removed. It’s a great lesson about the unexpected challenges and clever solutions found in the world of technology. 
So, let's listen in and learn more about the inner workings of email marketing tools!
Show Highlights:
Ever encountered a strange bug while deleting contacts? [02:23]  Discover a unique solution to prevent contact deletion. [06:15] Learn about the mechanism of protective tags. [06:45] Here is the only way to delete a contact having a protective tag. [07:40] Do you know who is your biggest enemy at times? [08:57] The difference between a generic and specific customer tag. [09:36] How can you successfully engage previous buyers? [11:11] Discover a way to retain important contracts that are not customers. [12:22]

Hey listeners! Ready to give your email list a good cleanup? In this episode, Troy is all about helping you clean out those sneaky spam traps and unwanted bots that are hiding in your contacts. 
You'll find out why it's super important to filter out the bad emails, and how doing this can actually make your email campaigns work better for you. Plus, we'll answer some big questions, like how often you should be cleaning your email list to keep it in tip-top shape. 
Join us and make your email list shine!
Show Highlights:
Here is your key to know everything about list scrubbing. [01:53] Find out if you need to scrub your email list or not. [02:23] Why does list scrubbing become mandatory at times? [03:18] This is how you can deal with spam bots and honey traps. [04:22] What happens to an email address that you stop using? [05:23] Discover how we filter out over 400,000 email domains. [07:44] How can you protect open rates and deliverability? [08:28] How often should you clean your email list? [09:46]

Today, we're going to crack the code on using email archives to keep your content alive and kicking long after you hit send. It's like giving your emails a second life where they can keep working for you.
We'll also check out how Berserker Mail teams up with Learnistic, so you can send out fresh material to your fans straight to their phones. Imagine sending your latest audio or video to your followers, just like that!
I'll be joined by JR Rivera as we explore these slick email strategies and talk about what's up with those setup fees. Whether you've got Berserker Mail or not, we're here to make sure you pick up some useful tips. So make sure to plug in and join us for another round of email knowledge on "Go Berserk With Email"!
Show Highlights:
Are you ready to elevate your content publishing with these customizable features? [02:03] Unlock the power of email archives. [03:34] Gain control over the settings of your email archives. [04:38] Can you control how many emails go into the archive? [04:53] Here is everything you need to know about Learnistic. [06:50] Are you aware of the link between Learnistic and Berserker Mail? [07:49] Discover how integrating Learnistic into Berserker Mail can benefit you. [09:22] How can you publish content easily on the phone? [11:17]

In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry. 
He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses the complexities of split testing and unveils the unique and scientific approach Berserker Mail offers. With a commitment to simplicity and practicality, this episode provides valuable insights into prioritizing meaningful features for email marketing. 
Stay tuned for the next episode, where Troy will take a closer look at content publishing and integration with Learnistic.
Show Highlights:
Are you aware of the infectious disease of featuritis? [01:31] Does featuring XYZ platform comparisons benefit users? [02:53] Let’s explore the high desirability of split testing. [03:35] Is your email split testing strategy effective? [06:30] Learn about the consequences of random split testing. [08:16] The three ways to increase the impact of email split testing. [09:10] Why features for feature’s sake are unnecessary? [10:39] How do marketers use Berserker mail to grow their business? [11:18]

In today’s episode, you’ll uncover the untold truth about preview text in email marketing with host Troy Broussard. 
Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campaigns. 
Are you curious to discover the real value of preview text and its relevance to your marketing efforts? Don't miss out on this thought-provoking discussion that challenges conventional ideas in the world of email marketing.
Show Highlights:
Do you know the concept of preview texts in emails? [01:11] What does preview text do in email marketing? [02:06] Is preview text necessary for building trust in email marketing? [03:18] The reason behind a lot of irrelevant preview texts. [03:58] What happens when the preview text is set right? [04:37] Understanding what's the highest and best use of your time. [05:56] Does adding complexity to your email process benefit you? [06:35] Here is how you can avoid deception in email marketing. [08:32]

In this episode of Go Berserk with Email, Troy Broussard discusses the concept of "the one metric that matters" and its immense impact on business growth. He emphasizes the importance of focusing on a single, personalized metric that drives the most growth for your business. 
Through examples from his own experience and that of successful companies like Dropbox, Troy illustrates how to identify and prioritize this critical metric. The conversation explores the individualized nature of this approach and its relevance across different business types. 
Join us as Troy shares his insights into this game-changing concept, and get a sneak peek of the spirited discussion on the use of preview text in emails in the next episode.
Show Highlights:
Are you competing with yourself or with anyone else? [01:32] Discover the one key metric that matters for growth. [02:15] Find out how Dropbox got success using the one vital metric. [04:34] The journey of shifting from one to another metric. [05:16] How to adopt a laser-sharp vision about one metric? [07:16] The significance of prioritizing sales for a new business. [08:25] How can you turn your time into more value? [08:52] Learn about the role of email in driving business growth. [09:38]