GOOD on Purpose GOOD Agency

“The people who are at these big agencies, they're the most valuable part of this conversation, you're the people that I'm most interested in talking to. We actually approach this with an extreme minimum of personal shame. You know, you're not the person making a lot of these decisions if you're just an employee there. But you're the person that has the most leverage.”
 
This episode features Duncan Meisel, Executive Director of Clean Creatives. His organisation is on a mission to help create a sustainable future for the creative industry by calling on the agency sector to clean up its act and stop working with fossil fuel clients. In this episode, Nilesha and Duncan discuss the role that agencies, B Lab, and individuals have in fighting to stop oil companies from being able to greenwash.

"I really started to develop what was then just a project into what became Bloody Good Period. Eventually, after quite some time, became a charity because I wanted this service delivery to become really sustainable, permanent."


This episode features Gabby Jahanshahi-Edlin, founder of
Bloody Good Period and Bloody Good Employer.



Both are charities set up to help fight for menstrual equity and the rights of all people who bleed. Her aim was to create a society where periods are no longer taboo and where people have access to the right products when they need them. After stepping down as CEO, Gabby reflects on what inspired her to set up the charity and its great successes so far.

'I'm a big believer in the new wave of brands that are not
only successful as businesses themselves, but also at keeping everybody else honest, making everybody else move faster, showing Governments that it's possible to be plastic free, and then paving the way for legislation.'


This episode features Chris Baker, co-founder of Change
Please and Serious Tissue. Both are successful, purposeful businesses and social enterprises. Change Please train people experiencing homelessness to become baristas and work in their coffee shops. Serious Tissue is the first carbon-neutral toilet roll made from 100%  recycled paper. After working in advertising for 20 years, Chris shares what inspired him to move into the world of purposeful business and the importance of this new wave of challenger brands.

'What I hope is that they [The Government] have really not read the
room correctly on how people feel about the urgency of action on climate change. And people don't want to hear about the importance of investing in fossil fuel, they want to hear how we are going to move to a greener economy with good jobs for people.'


This episode features Carly McLachlan, Professor of Climate and Energy Policy at Manchester University. She's also a director at Tyndall, a Centre for Climate Change Research. Recorded just after news broke about Prime Minister, Rishi Sunak’s approval of over 100 new oil and gas licences, we hear Carly’s opinion on the harsh reality of what this means and how we can remain hopeful for change in the future.

'The more that we can do as an industry together, but also bring our customers with us, the better chance we have of changing the world. We're in an absolute crisis right now of climate and community, and people will save the world. And women are at the heart of all of those family and social groups.'

This episode features Natalie Deacon, Director of Corporate Affairs and Sustainability at Avon. Avon is a beauty company dedicated to supporting women. Its purposeful belief is that a better world for women is a better world for all. Natalie is also president of the Avon Foundation. The Foundation runs and supports programmes that champion women and contributes over US$1.1 billion to good causes, supporting women and their families to lead safe and healthy lives.

This episode covers the sensitive topic of violence and murder in the context of prisoners behind bars.

'If you'd asked me 10 years ago that you're going to be working in prisons in 10 years time, I think I might have been a little bit disappointed. Then I probably would have said, I hope I make positive changes and I can look back in 10 years time and say that was worthwhile. You achieved something, you made a difference, you saved lives or improve lives. Now that 10 years have passed, I can look back and say, yeah, I did achieve those goals.'

This episode features Dr Shahed Yousaf, a Prison doctor, published author. Having always wanted to be a writer, and qualifying as a doctor and GP, a chance encounter at a flash fiction masterclass brought both of his worlds together in his book ‘Stitched Up: Stories of Life and Death from a Prison Doctor’.

Dr Shahed shares some of his experiences working in prisons and discusses the challenges of the prison system we have in the UK.