Grow Your B2B SaaS

Joran Hofman
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Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

  1. S6E1 - The CS Playbook: How to Scale Retention & Growth in B2B SaaS With Kristi Faltorusso

    1 DAY AGO

    S6E1 - The CS Playbook: How to Scale Retention & Growth in B2B SaaS With Kristi Faltorusso

    In the first episode of season 6 of the Grow Your B2B SaaS podcast, we discuss how customer success helps B2B SaaS companies grow by keeping customers happy and reducing churn. Our guest, Kristi Faltorusso, has 13 years of experience in customer success and SaaS. She shares how to create and manage customer success strategies. Kristi is the Chief Customer Officer at ClientSuccess, a founding member of the Gain, Grow, Retain CS Community, and a limited partner at Stage2 Capital. She also co-hosts three CS podcasts and offers valuable resources for SaaS businesses. Tune in to hear Kristi's insights on customer success.Key Timestamps (0:50) - Guest Introduction: Kristi Faltorusso (1:28) - Importance of Customer Success in B2B SaaS (4:32) - Common Misconceptions About Customer Success (7:54) - Starting and Building Customer Success (9:25) - The Journey from Crawl to Walk to Run (13:46) - Challenges in Using Customer Data Effectively (17:16) - Importance of Early Indicators and Trends (19:40) - Involving Customers in Building Processes (24:34) - Risk and Opportunity of AI in Customer Success (33:08) - Best Advice on Customer Success (34:18) - Scaling from 10 Million to 100 Million ARR

    38 min
  2. S5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts

    6 DAYS AGO

    S5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts

    Are you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes (1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with Ferdinand Goetzen(3:19) -Episode 3: Tim Schumacher's B2B SaaS growth playbook(4:30) -Episode 4: Affiliate marketing for B2B SaaS with Joran Hofman(5:40) -Episode 5: Molding a go-to-market team into a revenue factory with Jacco van der Kooij(6:53) -Episode 6: Leveraging customer success for growth with Mike Dry(8:00) -Episode 7: Building and scaling a micro SaaS with Alex Urquhart(9:53) -Episode 8: Mastering message market fit with Diane Wiredu(11:36) -Episode 9: From agency to SaaS with Chris Out(12:32) -Episode 10: Starting and growing a B2B podcast with Tom Hunt(14:57) -Episode 11: Going global with Gilles Bertaux(17:08) -Episode 12: Path to a successful SaaS exit with Ryan Allis(18:08) -Episode 13: Hiring your first marketing leader with Andrew Davis(20:21) -Episode 14: Building SaaS without big VC funding with Greg Head(22:20) -Episode 15: Leveraging social media for growth with Chris Cunningham(24:43) -Episode 16: Growing a SaaS affiliate program with Adam Glazer(26:27) -Episode 17: Building a brand strategy with Angeley Mullins(28:56) -Episode 18: Positioning for explosive growth with April Dunford(30:10) -Episode 19: Building a profitable SaaS SEO strategy with Sam Dunning(33:20) -Episode 20: Building brand authority with Melissa Rosenthal

    35 min
  3. S5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts

    11 FEB

    S5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts

    Are you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss! Key Timecodes (0:00) - Episode Introduction: Are you growing a B2B SaaS and looking to hit 10K MRR?(1:11) -Episode 1: Kevin Tye on scaling beyond founder-led sales.(2:16) -Episode 2: Ferdinand Goetzen on building a sustainable SaaS business.(3:12) -Episode 3: Tim Schumacher's playbook for early-stage SaaS growth.(4:13) -Episode 4: Joran Hofman on affiliate marketing for B2B SaaS.(5:19) -Episode 5: Jacco van der Kooij on molding a go-to-market team.(6:21) -Episode 6: Mike Dry on leveraging customer success for growth.(7:33) -Episode 7: Alex Urquhart on building and scaling a micro SaaS.(8:30) -Episode 8: Diane Wiredu on mastering message market fit.(9:23) -Episode 9: Chris Out on transitioning from agency to SaaS.(10:14) -Episode 10: Tom Hunt on starting and growing a B2B podcast.(11:05) -Episode 11: Gilles Bertaux on going global with your SaaS.(12:58) -Episode 12: Ryan Allis on outbound strategies for SaaS growth.(14:09) -Episode 13: Andrew Davis on hiring your first marketing leader.(15:26) -Episode 14: Greg Head on building SaaS without big VC funding.(16:22) -Episode 15: Chris Cunningham on leveraging social media for growth.(17:31) -Episode 16: Adam Glazer on setting up a SaaS affiliate program.(18:47) -Episode 17: Angeley Mullins on AI tools for efficiency.(19:57) -Episode 18: April Dunford on positioning for explosive growth.(21:01) -Episode 19: Sam Dunning on building a profitable SaaS SEO strategy.(22:26) -Episode 20: Melissa Rosenthal on building brand authority.

    30 min
  4. S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

    4 FEB

    S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

    Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss! Key Timecodes (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth. (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver. (1:39) - Discussion on Brand Authority: What is brand authority? (2:47) - Comparing Brand Authority and Thought Leadership. (4:01) - Building Brand Authority: When to start? (5:12) - Credibility Under the Rug: Building brand authority in stealth mode. (6:47) - Brand Authority as a Byproduct: Building credibility through customer success. (7:23) - Importance of Positioning and Brand Strategy. (8:53) - Steps for B2B SaaS Companies to Become Authorities. (10:24) - The Role of Humor in Brand Strategy. (12:19) - Applying Learnings from Previous Experiences. (13:16) - Humor's Role Across Different Channels. (14:04) - The Importance of Humor in Serious Markets. (15:08) - Identification Humor: Understanding customer pain points. (15:42) - Challenges with a Wide Customer Profile. (15:55) - Common Mistakes in Building Brand Authority. (17:50) - Importance of Leadership in Brand Building. (18:50) - Owning the Conversation in Your Industry. (20:56) - Practical Steps to Own the Conversation. (21:57) - Challenges in Building Brand Authority. (24:02) - Key Roles in Brand Authority Discussions. (25:06) - The Future of Brand Authority and AI Impact. (28:02) - Advice for SaaS Founders Starting Out. (29:33) - Growing to 10 Million ARR: Key Strategies. (31:14) - The Role of SEO and Brand in Growth. (33:19) - General Advice for SaaS Founders. (33:56) - How to Contact Melissa Rosenthal: LinkedIn. (34:22) - Conclusion by Joran: Call for reviews and engagement.

    35 min
  5. S5E19 - Build a Profitable SaaS SEO Strategy: Leverage Customer Insights to Drive Sustainable Organic Growth with Sam Dunning

    28 JAN

    S5E19 - Build a Profitable SaaS SEO Strategy: Leverage Customer Insights to Drive Sustainable Organic Growth with Sam Dunning

    Want to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Sam Dunning, the founder of Breaking B2B, to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO might not be the best fit for every company, particularly in the B2B SaaS sector. He stresses the importance of not rushing into SEO if your company is under pressure to deliver quick results, as SEO is a long-term strategy that requires time, resources, and dedication. Timestamp (0:48) - Episode Introduction: Meet Sam Dunning (1:21) - Guest Welcome: Sam's Career Journey (1:32) - What is SEO? Explained for SaaS and B2B (2:30) - Importance of SEO vs. Paid Ads (3:36) - Gains of SEO: Evergreen Effect and Funnel Stages (4:11) - Long-term Gains: SEO vs. Paid Ads (4:24) - When to Use SEO: Good Fit for Companies (5:37) - Scenarios Where SEO is Not Ideal (6:47) - Market Demand and Resources for SEO (7:02) - Not for Everyone: Quick Results and Resources (7:18) - Channel Testing: Commitment to Quarters (7:30) - Common Mistakes in SEO: Traffic Trap (8:41) - Informational Keywords and AI Impact (10:00) - Focus on Bottom Funnel: Money Keywords (10:43) - Mistake: Focusing on Traffic Metrics (11:41) - Strategy: Start with Bottom of Funnel First (14:02) - SEO for SaaS: The Right Approach (15:08) - Leveraging Sales Insights for SEO (18:22) - Assessing Intent: Researching Keywords (20:05) - Quick Wins in SEO: Competitor Keywords (21:16) - Content Strategy: Landing Pages and Gaps (22:17) - FAQs for SEO: Addressing Objections (24:16) - SEO Optimization: Technical Basics (25:25) - Publishing Mindset: Speed over Perfection (26:35) - Link Building Strategies: Earned Links (28:08) - Podcasting for Backlinks and Audience (29:17) - Content Clusters: Topic Authority Debate (30:48) - Building Backlinks: Strategies for SaaS (34:37) - Measuring ROI in SEO: Leading Indicators (36:08) - Conversion Points: Demos and Sign-ups (37:10) - SEO Challenges: Publishing Speed and Resources (39:34) - AI and SEO: Future Implications (41:50) - Advice for SaaS Founders: Growing to 10K MRR (44:23) - Scaling to 10M ARR: Systems and Channels

    52 min
  6. S5E18 - How to Position Your B2B SaaS for Explosive Growth with April Dunford

    21 JAN

    S5E18 - How to Position Your B2B SaaS for Explosive Growth with April Dunford

    How do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with April Dunford, the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world. Positioning is often confused with branding and messaging, but it’s far more important and foundational. It’s about clearly defining why your product is the best at delivering value to a specific group of customers. Positioning helps you understand your competitors, highlight your unique features, and make it clear why your solution stands out in the market. Tune in to learn how effective positioning can drive massive growth for your SaaS business. Key Timecodes (0:00) - Introduction: Understanding Competition and Positioning (0:58) - Guest Introduction: Featuring April Dunford (1:42) - Defining Positioning vs. Messaging and Branding (3:18) - Importance of Clear Positioning (4:18) - Positioning as a Foundation for Marketing and Sales (6:01) - Differentiating Positioning from Branding (6:59) - Positioning in Practice: Impact and Implementation (9:23) - Common Mistakes in SaaS Positioning (12:34) - Misunderstanding Competition: The Intern Analogy (14:28) - Importance of Positioning in B2B (20:18) - Sales Pitch and Positioning: April's Process (24:08) - Testing Positioning with Sales Pitches (27:44) - Cross-functional Team Importance in Positioning (30:40) - Workshop Style for Positioning Process (34:32) - Challenges in Implementing Positioning (36:53) - Future of Positioning in Crowded Markets (39:07) - Advice for Early-stage SaaS Companies (41:39) - Advice for Scaling SaaS Companies (44:06) - How to Contact April Dunford

    45 min
  7. S5E17 - How to build a Brand strategy for your SaaS with Angeley Mullins

    14 JAN

    S5E17 - How to build a Brand strategy for your SaaS with Angeley Mullins

    Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

    43 min
  8. S5E16 - How to set up & grow a SaaS affiliate program with Adam Glazer

    7 JAN

    S5E16 - How to set up & grow a SaaS affiliate program with Adam Glazer

    What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Adam Glazer, the President of Partner Commerce, to explore the strategies for launching and growing a thriving affiliate program. Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads to an advertiser or merchant. In return, the advertiser compensates the affiliate for the traffic or sales generated through their referrals. Adam emphasizes that the key to affiliate marketing is its performance-based nature affiliates earn commissions only when they successfully drive a sale or lead, making it a highly effective and results-driven approach. Tune in to learn how you can leverage this powerful marketing strategy to accelerate your SaaS growth! Key Timestamps (0:00) - Introduction to affiliate marketing misconceptions (0:49) - Episode overview and guest introduction (1:22) - Defining affiliate marketing (2:06) - Why SaaS companies should set up an affiliate program (5:03) - When should a SaaS company set up an affiliate program? (8:16) - Ideal circumstances for affiliate marketing success (10:37) - Common mistakes in setting up an affiliate program (11:09) - Importance of supporting affiliates (11:30) - How to start setting up an affiliate program (15:52) - Recruiting affiliates (19:14) - Onboarding affiliates (21:38) - Payment models and rewarding affiliates (25:35) - Best practices for setting up a successful affiliate program (30:57) - Challenges in growing an affiliate program (34:06) - Advice for SaaS founders growing to 10K MRR (34:53) - Growing towards 10 million ARR (37:03) - Contact information for Adam Glazer

    38 min
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About

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Information

  • Creator
    Joran Hofman
  • Years Active
    2023 - 2025
  • Episodes
    111
  • Rating
    Clean
  • Copyright
    © Joran Hofman
  • Show Website
    Grow Your B2B SaaS

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