Grow Your B2B SaaS Joran Hofman

In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years.

Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" consistently to achieve long-term success..

This episode offers a comprehensive look into the journey of building a successful B2B SaaS company, highlighting the importance of adaptability, customer focus, and strategic marketing.

Key Timecodes

(00:52): Introduction to Mike Heep and My ask AI

(01:17): Mike's entrepreneurial journey and early career

(02:53): From corporate to startup: Mike's transition

(03:28): Goals and motivations for My ask AI

(04:08): Overcoming challenges and rock bottom moments

(09:27): Go-to-market strategy and distribution channels

(16:14): Critical decisions and building with Bubble

(21:08): Managing the company and prioritizing tasks

(29:01): Advice for SaaS founders at different stages

In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two.

Marie shares invaluable insights on navigating the early stages of a startup, leveraging communities like Product Hunt and Indie Hackers, and the importance of doing things that don't scale to secure those crucial first users.

Tune in to uncover how Tally's product-led growth strategy and passionate user base have driven their success, and get inspired by Marie's practical advice on managing work-life balance and scaling sustainably. Don't miss this episode packed with actionable tips for SaaS founders aiming to replicate Tally's impressive trajectory.


Key Timecodes


(00:46): Introduction of Guest - Marie Martens
(01:22): Starting Tally During the Pandemic
(02:35): The Birth of Tally and Its Challenges
(03:24): Current Success Metrics of Tally
(04:07): Journey to Entrepreneurship
(06:45): Motivation and Community Support
(08:09): Achieving Product-Market Fit
(12:47): Overcoming Early Challenges
(20:00): Current Growth Strategies and Future Plans

In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way. 

From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders.

He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in scaling a SaaS business. 

Tune in to discover practical advice and inspiring insights from Vlad's entrepreneurial journey to help you navigate the challenges and opportunities in the SaaS world.


Key Timecodes


(00:29) Introduction and Background
(01:25) Evolution of Involve.Me's Product
(02:58) Mission and Product Description
(03:54) Entrepreneurial Journey and Motivation
(05:34) Long-Term Goals and Motivation
(08:02) Pivoting from VR to Interactive Content
(10:51) Overcoming Challenges and Rock Bottom Moments
(16:22) Leveraging Reditus for Marketing
(22:54) Leveraging AI in InvolveMe
(25:51) Advice for SaaS Founders at Different Stages

In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions. 

Key Timecodes


(00:00) Show Intro
(01:45) Ocean’s Funding Rounds and Employee Count
(02:40) Michael’s Entrepreneurial Journey
(05:01) Market Redefinition and End Goal
(08:20) Overcoming Rock Bottom Moment
(09:55) Incremental Success Factors
(14:00) Go-to-Market Strategy
(16:20) Targeting Specific Industries
(18:17) Marketing Approach and Challenges
(26:40) Advice for Founders Starting Out

How did Userflow grow to 4.6M ARR with a team of 3?

In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer.

Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a digital nomad, and his experiences in the startup world.

Key Timecodes


(00:39) Getting to Know Esben
(02:15) Esben's Background and Motivation
(02:59) Starting Userflow and Idea Generation
(05:05) Bootstrapping vs. VC Backed
(06:26) Lessons from Cobalt and Userflow
(09:16) Scaling Userflow with a Small Team
(11:30) Managing Customer Requests and Enterprise Clients
(14:18) Leveraging SOC 2 Type 2 and Pricing Strategy
(26:06) Leveraging AI in Userflow

Jamie, CEO of Cybersmart, shares invaluable insights and strategies for B2B SaaS founders navigating the journey from startup to scale-up. From effective time management to fostering a supportive company culture, Jamie offers practical advice gleaned from his own experiences. Whether you're striving to reach $10k in monthly recurring revenue or aiming for $10 million in ARR, this episode provides actionable tips to help you succeed in the competitive world of B2B SaaS.



Transitioning from a hands-on founder to a visionary leader requires a shift in focus towards strategic initiatives and personal growth. By stepping back from day-to-day operations and honing in on high-level goals and vision-setting, founders can steer their companies towards sustainable success. Embracing change, fostering a robust company culture, and focusing on personal development are essential components for navigating the complexities of scaling a SaaS business. The evolution from being deeply involved in every aspect of the business to empowering the team and driving organizational success is a crucial phase in the founder's journey.

Key Timecodes


Jamie's Background and Entrepreneurial Journey (00:37)
Goals and Motivation (01:46) 
Company Overview and Metrics (02:28) 
Funding and Investor Relationships (03:18) 
Product Market Fit and Customer Feedback (05:11)
Go-to-Market Strategy and Channel Partnerships (12:27)
Company Challenges and People Management (16:37)
Personal Development and Time Management (30:26)
Advice for SaaS Founders at Different Stages (35:41)
Jamie's Advice on Leadership and Planning (39:38)
Encouragement for SaaS Founders (40:06)
Stay Quivered - Perseverance and Adaptability (40:57)