Grow Your B2B SaaS

Joran Hofman
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Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

  1. S5E8 - Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane Wiredu 

    4 DAYS AGO

    S5E8 - Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane Wiredu 

    What is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective. Key Timestamps (0:38) - Welcome and Guest Introduction (1:09) - Topic Introduction: Message Market Fit (1:17) - Defining Message Market Fit (2:04) - Evolving Nature of Message Market Fit (3:15) - Difference Between Message Market Fit and Product Market Fit (4:16) - Common Mistakes in Messaging (5:41) - Importance of Customer-Centric Messaging (6:50) - Translating Product Features into Customer Benefits (8:04) - The Jobs to Be Done Framework (9:35) - Messaging Bloat: Too Many Messages (10:40) - Finding the One Key Message (OKM) (11:50) - Example of Effective Messaging: Superhuman (12:13) - Sponsorship Break: Expandee (12:29) - Steps to Achieve Message Market Fit (13:37) - Evaluating Existing Messaging (14:45) - Research and Discovery Phase (16:54) - Synthesizing Findings and Identifying Opportunities (17:13) - Building Messaging Blocks and Value Proposition (18:42) - Conducting Customer Interviews (19:58) - Importance of Follow-up Questions (20:11) - Additional Frameworks for Messaging (21:29) - Developing a Value Proposition (22:26) - Examples of Good Messaging Practices (24:22) - Messaging's Role in SaaS Growth and Retention (27:10) - Messaging and Churn Reduction (29:24) - Importance of Repelling Bad Fit Clients (30:35) - Challenges in Redoing Messaging (31:48) - Building an Internal Feedback Loop (32:18) - Advice for Early-Stage SaaS Founders (34:25) - Transitioning to Growth: 1M to 10M ARR (36:07) - Summary of Key Takeaways

    40 min
  2. S5E7 - From Idea to Income: How to Build, Launch & Scale a Successful Micro-SaaS With Alex Urquhart

    5 NOV

    S5E7 - From Idea to Income: How to Build, Launch & Scale a Successful Micro-SaaS With Alex Urquhart

    In today’s fast-paced digital world, micro SaaS platforms are making waves and for good reason. As our guest describes it, micro SaaS is a streamlined version of Software as a Service that addresses specific problems with targeted solutions. Unlike traditional SaaS, which aims to cover a broad range of needs, micro SaaS focuses on niche markets, often created by solo entrepreneurs or small teams. This trend signals a shift toward more specialized, affordable, and user-friendly software that truly makes an impact. In this enticing yet intriguing episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Alex Urquhart, the founder of Market Science, to discuss micro SaaS more specifically, how to build, launch, and scale a successful micro SaaS. Key Timestamps (0:49) - Importance of Understanding the Market (1:15) - Introduction of Guest: Alex Urquhart (1:44) - What is Micro SaaS? (1:56) - Defining Micro SaaS (2:36) - Examples of Micro SaaS (3:18) - Why Build a Micro SaaS? (3:23) - Benefits of Micro SaaS (4:14) - Positioning and Product Messaging (5:08) - Low Objections and Pricing (6:06) - Low Running Costs and Expectations (7:04) - Simplicity in Micro SaaS (7:09) - Skills Needed for Micro SaaS Success (7:39) - Grit and Tenacity in Micro SaaS (8:37) - Pivoting Quickly in Micro SaaS (9:32) - Product-Led Growth in Micro SaaS (10:26) - Validating Ideas in Micro SaaS (10:58) - Identifying a Niche for Micro SaaS (11:47) - Utilizing Personal Experience (12:37) - Finding Gaps in Established Products (13:39) - Simplifying Existing Solutions (14:30) - Importance of Repetitive Tasks (14:34) - Passion in Solving Personal Problems (15:11) - Research and Understanding the Market (15:17) - Building an MVP for Micro SaaS (16:23) - Testing MVP Viability (17:20) - Validating Before Building (18:05) - Generating Leads for Micro SaaS (18:49) - Outbound Strategies for Early Users (19:39) - Building Connections and Research (20:25) - Launching with Early Customers (21:16) - Community Engagement (22:10) - Sharing Knowledge and Building Value (23:00) - Building a Personal Brand (23:37) - Scaling Micro SaaS (24:19) - Challenges in Scaling (25:11) - Fast Followers and Competition (26:15) - Growth Loops and SEO (27:09) - Marketing and Ads in Scaling (28:02) - Supplementary Income Strategies (28:44) - Transitioning to Sustainable Income (29:34) - Proof of Concept and Testing (30:33) - Validating Demand Before Launch (30:53) - Common Mistakes in Micro SaaS (31:05) - Being Open to Pivoting (32:03) - Avoiding Rush to Automate (32:52) - Manual Processes and Validation (33:19) - Starting a B2B SaaS Company (34:12) - Being Manual in Go-to-Market (35:11) - Building a Personal Brand (36:12) - Community Involvement and Networking (37:07) - Scaling Towards 10 Million ARR (38:10) - Detaching and Hiring Right People (39:02) - Importance of Founder Presence (39:56) - Leading with Culture (40:15) - Summarizing Key Points (41:18) - Importance of Validation and Research (42:24) - Final Thoughts and Resources (42:50) - Contact and Closing Remarks

    44 min
  3. S5E6 - Leveraging Customer Success for SaaS Growth: Churn, Collaboration, and Strategic thinking With Mike Dry

    29 OCT

    S5E6 - Leveraging Customer Success for SaaS Growth: Churn, Collaboration, and Strategic thinking With Mike Dry

    When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously to maximize customer satisfaction and minimize churn. In this exciting episode of the Grow Your B2B SaaS podcast, Host Joran Hofman welcomes back Mike Dry, the VP of Customer Success and Support at Dealfront, for a deep dive into how to leverage customer success for SaaS growth. Discover powerful insights on tackling churn, fostering collaboration, and honing your strategic thinking.  Key Timestamps (0:00) - Introduction to Customer Success and Churn (0:51) - Mike Dry's Background  (1:35) - Difference Between Customer Success and Support (3:06) - Importance of Linking CS and Support for Clients (4:03) - Understanding Customer Churn in SaaS (7:31) - Learning from Churn to Improve Customer Experience (10:12) - Foundational Customer Success Strategies for Startups (13:09) - Identifying Gaps Between Product and Customer ROI (15:23) - Responsibilities of a Customer Success Manager (15:42) - Hiring Your First CSM: When and Why (18:40) - Transitioning to Mid-Stage: Reducing Churn (21:50) - Reporting Churn Insights and Prioritization (24:16) - Defining and Utilizing Ideal Customer Profiles (ICP) (26:06) - Building a Customer Success Team in Mid-Stage (28:57) - Scaling Customer Success Without Linear Hiring (30:37) - Leveraging Automation in Customer Success (32:49) - Cross-Functional Collaboration for Expansion Revenue (35:22) - Advice for Early Stage: Climbing to 10K MRR (36:14) - Advice for Scaling to 10 Million ARR (37:57) - General Advice for Customer Success Professionals

    43 min
  4. S5E5 - How to Mold your GTM Team into a Revenue Factory

    22 OCT

    S5E5 - How to Mold your GTM Team into a Revenue Factory

    Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij, the founder of Winning by Design and author of Revenue Architecture, offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-to-market strategies, and drive sustainable revenue. Let’s dive into some of the key takeaways from Jacco’s approach to building a winning revenue architecture. Key Timecodes (0:00) - Introduction to the Episode (1:24) - Welcome and Initial Conversation (1:51) - Defining Revenue Architecture (3:03) - When to Start Building Revenue Architecture (3:45) - Getting Ready for the Next Step (4:45) - Key Steps Before Scaling (6:11) - Differences Between US and EU Markets (8:06) - Bad Fit for Revenue Architecture (9:05) - Aligning Sales with Customer Journey (12:16) - Customer-Driven Buying Process (14:52) - Knowledge Asymmetry Flip (16:13) - Setting Up Successful Revenue Architecture (17:41) - Establishing Go-To-Market Motions (21:05) - Experimentation Phase (22:19) - Go-To-Market Fit vs. Product-Market Fit (27:56) - Implementing Revenue Architecture Without AI (36:21) - Future of Revenue Architecture with AI (38:48) - Growing to 10K MRR Advice (39:39) - Scaling to 10 Million ARR Advice (42:48) - Summary and Key Takeaways (48:51) - Final Thoughts on Education and AI

    50 min
  5. S5E4 - Affiliate Marketing for B2B SaaS companies With Joran Hofman

    15 OCT

    S5E4 - Affiliate Marketing for B2B SaaS companies With Joran Hofman

    Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect marketing approach lets companies tap into new audiences and grow their customer base effectively. However, to succeed in affiliate marketing for B2B SaaS companies, you need a strategic approach and a clear understanding of the different types of marketing models, including referral, affiliate, and partner marketing. Key Timecodes (00:00) - Introduction: Selling Yourself First (01:03) - Joran's Background and Journey to Reditus (02:13) - Understanding Indirect Marketing (03:29) - Explanation of Referral Marketing (04:46) - What is Affiliate Marketing? (05:55) - Partner Marketing Defined (07:06) - Common Mistakes in Affiliate Programs (09:18) - Affiliate Marketing: Not a Quick Win (10:18) - Importance of Onboarding Affiliates (11:25) - Strategies for Growing an Affiliate Program (12:33) - Competitor Analysis for Affiliate Recruitment (13:43) - Leveraging Keywords and Content (14:43) - Using Affiliate Networks (15:49) - Inviting Your User Base (16:55) - Responsibility in Affiliate Program Management (18:01) - Challenges in Growing an Affiliate Program (19:08) - Future of Affiliate Marketing (20:14) - Hybrid Deals and Long-Term Partnerships (21:24) - Advice for Growing a B2B SaaS Company to 10K MRR (22:33) - Moving from 10K MRR to 10M ARR (23:46) - Predicting Growth and Resource Needs (24:51) - Conclusion and Call to Action

    25 min
  6. S5E3 - The Playbook of Growing 20+ B2B SaaS Companies: Tim Schumacher’s Guide to SaaS Success

    8 OCT

    S5E3 - The Playbook of Growing 20+ B2B SaaS Companies: Tim Schumacher’s Guide to SaaS Success

    In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher, co-founder of SaaS Group, who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses. SaaS Group has acquired over 20 B2B SaaS companies, and this experience has taught Tim a lot about what it takes for these businesses to thrive. Key Timestamps (00:00) - Introduction to SaaS Growth Strategies (00:54) - Meet Tim Schumacher: Co-Founder of SaaS Group (01:24) - What is a Bootstrapper Mindset? (03:16) - The Dangers of Overspending in SaaS (05:33) - Tim's Tips: How to Avoid Financial Pitfalls (06:36) - How SaaS Group Optimizes Processes Post-Acquisition (08:43) - Growth Strategies: A Real Example from Typebutler (12:16) - Effective Go-to-Market Strategies for SaaS Success (18:54) - Overcoming Growth Plateaus in SaaS Companies (21:07) - Building the Right Team Beyond $10 Million ARR (27:39) - When and Why SaaS Founders Should Consider Selling (29:05) - Growing to $10K MRR: Tim's Founder's Advice (30:20) - Reaching $10 Million ARR: Building a Strong Team (32:50) - Episode Summary: Key Takeaways for SaaS Success

    34 min
  7. S5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand Goetzen

    1 OCT

    S5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand Goetzen

    In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process. Key Timecodes (0:56) - Building a Sustainable SaaS Business (1:26) - Defining Sustainable Growth (2:51) - The Changing Landscape of Growth (4:55) - The Power of Brand Influence (6:13) - High Intent Lead Generation Strategies (9:37) - Four Key Growth Strategies for B2B (11:34) - Harnessing Thought Leadership and Outbound (16:53) - Best Practices for Sustainable Success (19:04) - Real-World Examples of Effective Branding (23:39) - The Role of User Experience in Growth (24:01) - Strategies for Achieving Sustainable Growth (30:43) - Tips for SaaS Founders’ Success

    37 min
  8. S5E1 - How to Scale Beyond Founder-Led Sales in B2B SaaS With Gavin Tye

    24 SEPT

    S5E1 - How to Scale Beyond Founder-Led Sales in B2B SaaS With Gavin Tye

    In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive. Key Timecodes (0:52) - Introduction to Season 5 and Guest Introduction (1:44) - Discussion on the Success of the Podcast (2:19) - Topic Introduction: Moving Away from Founder-Led Sales (2:34) - Definition of Founder-Led Sales (3:22) - Role of Subject-Matter Expertise (4:01) - Importance of Founder-Led Sales in Early Days (4:12) - Challenges and Need for an Outcome-Focused Approach (5:21) - Transitioning to Team-Based Selling and Common Mistakes (6:54) - Challenges in Applying Traditional Sales Processes (7:19) - When to Move Away from Founder-Led Sales (7:29) - Four-Step Process for Transitioning (9:53) - Summary of the Four-Step Process (10:37) - When to Consider Moving Away from Founder-Led Sales (11:26) - When to Hire Salespeople and Importance of Structure (13:12) - Challenges in Hiring the First Salesperson (14:19) - Scaling Beyond Founder-Led Sales for Long-Term Growth (14:25) - Importance of Framework in Scaling Sales (16:01) - Avoiding Micromanagement in Sales Teams (16:08) - Framework for Sales: The 5.8 Method (18:10) - Importance of Aligning to How Buyers Buy (19:10) - Importance of Following a Sales Process (20:14) - Difference Between Methodologies and Sales Strategies (20:43) - Frameworks for Helping Buyers Through Their Journey (21:10) - Advertisement for Reditus (21:22) - Common Mistakes in Transitioning from Founder-Led Sales (22:20) - High-Level Talk vs. Market Understanding (23:22) - Hope as a Strategy (24:58) - Hiring the First Salesperson (25:02) - Skills Needed in the First Hire (26:02) - Experience vs. Skills in Sales Hires (27:13) - Teaching and Managing the First Hire (27:33) - Access to Frameworks (29:34) - Skills Over Experience in Hiring Salespeople (30:32) - Scaling a Sales Team After the First Hire (31:53) - Iterating and Lessons Learned from the First Hire (32:33) - Best Practices in Transitioning from Founder-Led Sales (33:36) - Importance of Founders Leading Sales (34:44) - Prioritizing Sales Efforts (34:51) - The Fat Guy, Skinny Guy Model (35:32) - Approach to Helping Clients (36:41) - Audit and Plan for Founder-Led Sales (37:11) - Advice for Founders Growing to $10K MRR (38:42) - Converting Beyond Your Network (39:05) - Advice for Founders Growing to $10 Million (39:12) - Return on Effort in Sales (40:32) - Summary of the Episode (42:09) - Final Remarks and Closing Thoughts (42:48) - Contact Information and Closing

    45 min
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About

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Information

  • Creator
    Joran Hofman
  • Years Active
    2023 - 2024
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © Joran Hofman
  • Show Website
    Grow Your B2B SaaS

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