Harnessing Social Data to Revolutionise Medical Outcomes with Miranda Mapleton

Can social data revolutionise healthcare? Join us as we uncover the incredible journey of Miranda Mapleton, CEO of White Swan, a charity that's leveraging anonymised social data and AI to transform patient care. Discover how a personal story involving the a friend's sister's rare condition ignited a movement to improve health outcomes through innovative technology. Miranda walks us through her transition from a marketing executive to leading a team of 130 passionate volunteers, all driven by the mission to make healthcare more effective and accessible.

We'll explore the ground-breaking work White Swan is doing in collaboration with universities, charities, and commercial organisations, and how their bespoke projects and reports are making a real impact. Learn about the rapid advancements in AI, specifically Large Language Models, and how they're enhancing data processes to benefit patient care. Miranda also shares White Swan's future ambitions to democratise their data for academic research and expand partnerships, emphasising the critical role of client feedback and returning clients. Tune in to be inspired by how data and technology are paving the way for a healthier future.

Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.

I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.

I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.

You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.