163. How Founders Can Leverage Personal Branding w/Aamir Hussain | AamirMedia

Episode 163: In LAB #42, Anshika Arora (https://www.linkedin.com/in/anshika-arora-ab5021137/)

from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) welcomes Aamir Hussain, Content and Personal Branding Expert 

In this podcast episode, the hosts discuss the concept of personal branding, emphasising the importance of showcasing one’s personality, opinions, and authentic self. They are joined by Aamir Hussain, who shares insights on how personal branding can impact business success and offers practical advice for founders on balancing personal and business branding.

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Show Notes: 

00:00 -  Intro

01:32 - Aamir’s explanation of personal branding versus company branding

03:19 - Discussion on the importance of personal branding

03:40 - Why personal branding is important for differentiation

04:47 - How personal branding can complement business branding

06:30 - Balancing personal and business branding

09:12 - Authenticity in personal branding

11:04 - Managing authenticity and investor concerns

12:20 - Personal branding beyond business relevance

13:28 - Correlation between personal branding and business metrics

16:31 - Savvy use of time for personal branding

18:09 - When to start personal branding

20:51 - Documenting versus creating content

22:40 - Real-time versus reflective personal branding

23:40 - Strategy for personal branding content

25:04 - Tips for staying authentic in personal branding

Aamir Hussain 

https://www.linkedin.com/in/aamir-hussain/

💼 LinkedIn:

https://www.linkedin.com/company/the-bae-hq

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🍎 Apple Podcast: 

https://podcasts.apple.com/gb/podcast/the-bae-hq-podcast/id1649956946

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