How Social Media is Shaking Up Clinical Research - Brad Hightower

Clinical research is a conservative industry, but one man is using social media to shake things up. Brad Hightower, CEO of Hightower Clinical, is leveraging LinkedIn to prompt open – sometimes difficult – conversations between sites and sponsors. During this podcast, Brad discusses his desire to give sites an online voice and his hopes for greater industrywide progress.

“I think it's important to continue to have these conversations in a very open and transparent manner. I think if we want to progress, that's what we need to do. They're not always comfortable.”