197 episodes

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

Imperfect Marketing Kendra Corman

    • Business
    • 5.0 • 1 Rating

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

    195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra Corman

    195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra Corman

    In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.

    Topics covered in today's conversation include:
    Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.aiChallenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human inputIntegrating AI into your marketing workflow, from brainstorming to drafting and review processesTips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluationAnd moreJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.




    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 10 min
    194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt

    194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt

    Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth

    Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.

    Topics covered in today's conversation include:
    •The essence and importance of brand strategy in achieving business goals.
    •The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
    •Effective communication with customers to refine messaging and improve engagement.
    •Building trust through evidence-based marketing and client testimonials.
    •The critical role of website presentation and content in establishing credibility and connecting with potential clients.
    •Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.

    and more.

    Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.

    Resources:

    Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.

    You can find Chaya Glatt:

    LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
    Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/





    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 28 min
    193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra Corman

    193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra Corman

    Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode
    Kendra shares her top 10 tips for repurposing podcast content, including:
    Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&AsSummarize episodes into presentationsDevelop quizzes and pollsPost discussion promptsLeverage AI tools to automateRepurposing content saves time while expanding your reach across platforms. Kendra emphasizes working smarter by creating a content multiplier from just one podcast episode.
    Tune in every Tuesday and Thursday for more real-world marketing advice from Kendra.


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 7 min
    192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig

    192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig

    Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies
    Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, award-winning speaker, and workshop facilitator, Diane shares insights into effective sales and marketing techniques that steer clear of traditional selling tactics.
    Topics covered in today's conversation include:
    The counterintuitive approach to sales by focusing on value instead of sellingThe power of email marketing and how to do it without spammingNetworking mistakes to avoid and how to genuinely build relationshipsThe role of social media in marketing and building communityThe effectiveness of podcasting in sharing valuable content and building trustand more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
    Resources:
    Succeed Without Selling by Diane Helbig: https://amzn.to/2TBxOWQ You can find Diane Helbig:
    LinkedIn: https://www.linkedin.com/in/dhelbig/Accelerate Your Business Growth Podcast: https://www.helbigenterprises.com/podcast 

    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 27 min
    191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra Corman

    191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra Corman

    Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show
    Kendra shares her tips for creating a hit podcast, including:
    Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.
    Join Kendra every Tuesday and Thursday for real-world marketing advice you can apply right away.


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 8 min
    190: Creating A Month of Content in 90 Minutes with Aaron Witnish

    190: Creating A Month of Content in 90 Minutes with Aaron Witnish

    Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish
    Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes.
    Topics covered include:
    The story behind Aaron's content creation processCommon struggles with creating content regularlyWays AI can help streamline and repurpose contentTips for coming up with ideas and going "viral"The importance of creating content consistentlyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
    Resources:
    vidIQ: https://vidiq.com/
    Opus.Pro: https://www.opus.pro/
    Rev.com: https://www.rev.com/
    Connect with Aaron: 
    LinkedIn: https://www.linkedin.com/in/aaron-witnish-1797193b/
    Content Only: https://contentonly.au/
    Facebook: https://www.facebook.com/a.witnish/
    Instagram: https://www.instagram.com/aaronwitnish/
    YouTube: https://www.youtube.com/channel/UCJc0JxOK1um37423u6vNK7Q


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 28 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

er1ng0 ,

Amazing podcast for marketing

Kendra is a fantastic podcast host & brings so much value & positive energy to the show. If you want to learn more about marketing, this is the place to go!

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Working Hard, Hardly Working
Grace Beverley
The Martin Lewis Podcast
BBC Radio 5 Live
Money Clinic with Claer Barrett
Financial Times
A Book with Legs
Smead Capital Management
Unhedged
Financial Times & Pushkin Industries

You Might Also Like

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, and auth
Brenda Meller
Podcasting Made Simple
Alex Sanfilippo, PodMatch.com
Social Media for B2B Growth with Michelle J Raymond
Michelle J Raymond
Podcasting Business School: Podcasting tips for entrepreneurs, service providers, and coaches.
This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full t
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner