3 episodes
Insights Unveiled Mandy and Judith
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- Business
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5.0 • 1 Rating
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'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.
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Insights Unveiled - Innovation
This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.
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Insights Unveiled - Uncovering Consumer Needs
In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks. Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.
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Insights Unveiled - Trends
In this episode, we explore what business leaders need to know about trends and foresights. What do they ask vs what do they really want to know? Which Market Research approaches do we take and what can go wrong along the way. We suggest some 'dos' and don'ts' which we hope will be useful. Our guest speaker is Jess Southard, who heads Foresight work for Mars Inc.