457 episodes

The place to learn from thought leaders in the world of wine and marketing.
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Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Interpreting Wine Podcast Lawrence Francis' Interpreting Wine podcast

    • Arts
    • 5.0 • 26 Ratings

The place to learn from thought leaders in the world of wine and marketing.
-
Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

    Ep 458: Drew Thomas Hendricks, Legends Behind the Craft, Wine Communication Series, 2/6

    Ep 458: Drew Thomas Hendricks, Legends Behind the Craft, Wine Communication Series, 2/6

    I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.
    Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.
     
    We continue the series in the company of Drew Thomas Hendricks of Legends Behind the Craft
    Intro
    Origin Story
    Storytelling and Rutherford Rentals examples
    Trade show recommendations
    Podcast microcontent deep dive
    How Drew started the podcast
    Lawrence’s appearance on Legends Behind the Craft podcast
    Other audio platforms
    Looking ahead for Barrels Ahead *new podcast alert*
     
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/458
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guest: Drew Thomas Hendricks, Legends Behind the Craft
    GUEST CONTACT: Drew Thomas Hendricks
    https://barrelsahead.com/
    Date recorded: 4 Nov 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    Wine Communication Series SERIES DIRECT LINK
    www.interpretingwine.com/457

    • 55 min
    Ep 457: Darren Oemcke, Simon West, Aussie Wine Chat, Wine Communication Series, 1/6

    Ep 457: Darren Oemcke, Simon West, Aussie Wine Chat, Wine Communication Series, 1/6

    I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.
    Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.
    We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast. 
    Intro
    Simon West Origin Story
    Darren Oemcke Origin Story
    Adelaide orientation
    Market changes since COVID
    Direct to consumer (DTC) 
    Marketing best practices
    Reaching the trade
    Aussie Wine podcast deep dive
    Education Programmes- exporting and wine tech startups
    Future marketing plans for winemakers
    7-11-4 and long format marketing
    Riverland wine
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/457
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guests: Darren Oemcke, Simon West, Aussie Wine Chat
    GUEST CONTACT:
    https://linktr.ee/aussiewinechat
    Date recorded: 29 Oct 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    Wine Communication Series SERIES DIRECT LINK
    www.interpretingwine.com/457

    • 1 hr 9 min
    Ep 456: Alice Ward, Tap and Bottle, London Somm Special, 3/3

    Ep 456: Alice Ward, Tap and Bottle, London Somm Special, 3/3

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
    exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry.
    We close out this series today in the company of Alice Ward, General Manager at the Tap and Bottle in London Bridge. In what is a return to a venue opening episode which I haven’t done for a while we get to understand the decisions Alice has taken in establishing this as an incredibly welcoming wine venue in just a few short months.
    Intro
    Origin Story
    Authentique influence
    London Bridge virtual tour
    Tap and Bottle virtual tour
    Creating a venue
    Tap and Bottle Tastes events
    Marketing 
    Food and suppliers
    Tap and Bottle in 2022
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/456
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guest: Alice Ward, Tap and Bottle
    GUEST CONTACT: Alice Ward
    https://www.tapandbottlelondon.co.uk/
    https://www.instagram.com/tapandbottlelondon/
    https://www.instagram.com/wardywines/
    Date recorded: 22 October 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    London Somm Special SERIES DIRECT LINK
    www.interpretingwine.com/454

    • 1 hr 10 min
    Ep 455: Shane McHugh, Goodman Restaurant Holdings Ltd, London Somm Special, 2/3

    Ep 455: Shane McHugh, Goodman Restaurant Holdings Ltd, London Somm Special, 2/3

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
    Across these 3 episodes I’ll be exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will be loads to relate to in these episodes.
    We continue our exploration of all things wine in the company of Shane McHugh, Group Wine Buyer at Goodman Restaurant Holdings Ltd covering Goodman, Zelman Meats and Beast Restaurants. We hear some of his influences across a now 15 year career in hospitality.
    Intro
    Origin Story
    Goodman Restaurant Group overview
    Wine training
    Steak and wine pairing
    California Wine #1: 2018 Pinot Noir, Head High, Sonoma County
    ‘Via the legendary Price family, this offshoot of Kistler & Three Sticks showing that letting the fruit speak for itself in California speaks absolute volumes.’
    https://www.headhighwines.com/
    California Wine #2: 2017 ‘Ghost Block’ Cabernet Sauvignon, Pilcrow, Yountville, Napa Valley
    ‘Sara & Jonah Beer making showcasing some of the United States greatest single vineyards’
    https://www.pilcrow-wine.com/
    Hospitality Legacy
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/455
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guest: Shane McHugh, Goodman Restaurant Holdings Ltd
    GUEST CONTACT: Shane McHugh
    https://www.goodmanrestaurants.com/
    Date recorded: 19 August 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    London Somm Special SERIES DIRECT LINK
    www.interpretingwine.com/454

    • 1 hr 7 min
    Ep 454: Emma Denney, Davies and Brook, London Somm Special, 1/3

    Ep 454: Emma Denney, Davies and Brook, London Somm Special, 1/3

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
    Across these 3 episodes I’ll exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will be loads to relate to in these episodes.
    We kick things off at London’s iconic Davies and Brook in the company of sommelier Emma Denney. In an episode recorded at the end of Summer 2021, we hear her transition from her native New Zealand to working in Davies and Brook.
    00:00:00 Intro
    Origin Story
    Studying to improve wine knowledge
    Sommelier Wine Education 
    Davies and Brook virtual tour
    The sommelier career
    The wine programme and culture
    Wine #1: Massican 'Annia' 2018, Napa Valley, USA
    48% Tocai Friulano, 41% Ribolla Gialla and 11% Chadonnay
    https://massican.com/product/2018-annia/
    Wine #2:Markus Altenburger, Blaufränkisch, Leithaberg, Burgenland, Austria 2017
    https://markusaltenburger.com/wp-content/uploads/2020/03/ma-rot_2017_eng.pdf
    00:00:00 Wine Chat
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/454
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guest: Emma Denney, Davies and Brook
    GUEST CONTACT: Emma Denney
    Youtube channel - https://www.youtube.com/channel/UCENHwFlL9VLwKWgAKKE6nKA
    Website - https://www.emmadenney.co.uk/
    Date recorded: 19 August 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    London Somm Special SERIES DIRECT LINK
    www.interpretingwine.com/454

    • 55 min
    Ep 453: Justin Knock MW, Oeno Director of Wine, Oeno Group Series, 2/2

    Ep 453: Justin Knock MW, Oeno Director of Wine, Oeno Group Series, 2/2

    I’m Lawrence Francis, Founder of Interpreting Wine welcoming you to this special two part series produced in partnership with Oeno Group. 
    Across two episodes we meet Head of Trade Olivier Gasselin focusing on their development into the on-trade and plans for future expansion. Before inviting Justin Knock MW to explore the company’s approach to wine investment and the unique relationship they enjoy with their collectors. 
    Intro
    Oeno Origin Story
    Company goals
    30,000 foot view of the company
    Financial forces on wine production
    The Oeno Group wine team
    Oeno Group’s international presence
    The impact of the pandemic 
    Oeno House 
    Group owners
    Looking ahead
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/453
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    Guest: Justin Knock MW, Oeno Group Head of Wine
    GUEST CONTACT:
    https://oenogroup.com/
    https://www.instagram.com/oeno_official
    https://www.facebook.com/oenoofficial
    For more details on wine investment with Oeno Group please email info@oenofuture.com
    And for special tastings or private events at Oeno House - private 10-person tasting room and outside alfresco terrace-  email luisa@oenohouse.com
    Date recorded: 29 Oct 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
    Email: hello@interpretingwine.com
     
    Oeno Group Series SERIES DIRECT LINK
    www.interpretingwine.com/452

    • 1 hr 8 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

TheKirstenMac ,

Episode 422 Anne McHale MW Rose tasting

A great listen for all WSET diploma students on exam technique and tasting around Rosé wine. These Interpreting Wine Podcasts are enjoy and educational

Paulinelagarde ,

Very nice podcasts!!!

Lawrence knows how to share his passion about wine. His podcasts are the perfect way to know more about wine and hospitality.
His podcasts are fun, interviewed people are relaxed and share with generosity their experience.

LauraBDV ,

Great way to discover fantastic winemaker

It’s great listening to all these podcasts. So much to learn, a great way to understand the philosophy of each winemaker, to understand « who is the man behind the bottle ». Well done!

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