Interpreting Wine Podcast

Lawrence Francis' Interpreting Wine podcast
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The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

  1. Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2

    1 MAY

    Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2

    We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Maryam Ahmed, Maryam + Company https://www.maryamandcompany.com Date recorded: 28 April 2025 Listen and subscribe - https://www.interpretingwine.com/592 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    56 min
  2. Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2

    28 APR

    Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Raimonds Tomsons https://www.instagram.com/raimonds.tomsons Date recorded: 26 April 2025 Listen and subscribe - https://www.interpretingwine.com/591 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    43 min
  3. Ep 590: Amelia Jukes, Mosaic of Wine Series 2

    24 APR

    Ep 590: Amelia Jukes, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene,  Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Amelia Jukes https://www.instagram.com/ameliajukes Next Generation Grenache tasting - 28 April 2025 https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 State By State Chardonnay - 11 Jun 2025 https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299   Date recorded: 22 April 2025 Listen and subscribe - https://www.interpretingwine.com/590 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    46 min
  4. Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

    21 APR

    Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/589 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Giles Cooke MW, Thistledown Wines https://www.thistledownwines.com Next Generation Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 Deep Down Under tasting: https://www.eventbrite.co.uk/e/deep-down-under-2025-registration-1109137232319 Date recorded: 2 Apr 2025 Listen and subscribe - https://www.interpretingwine.com/589 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    59 min
  5. Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

    17 APR

    Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia  Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills https://www.wirrawirra.com Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator Date recorded: 2 April 2025 Listen and subscribe - https://www.interpretingwine.com/588 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    55 min
  6. Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2

    14 APR

    Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,  (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:01:30) Service - Barrel Room Media creative agency deep dive, Avatar specificity and positioning, Generations in wine, Ideal clients, Rachel vlogging and outside influences, Podcasting and audio (00:01:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/587 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Rachel Clawson, Barrel Room Media https://www.barrelroommedia.com Date recorded: 31 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/587 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    1h 7m
  7. Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

    10 APR

    Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman  (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur,  (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating Content (00:39:30) Purpose - Motivation, Respect (00:44:02) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/586 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jasper Morris, Master of Wine https://www.insideburgundy.com Date recorded: 26 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/586 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    46 min
  8. Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

    7 APR

    Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

    We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - Looking ahead to the world championships (00:45:15) Contact Details and Upcoming Events - Rhodes in August If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/585 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Mikk Parre, Bombay Club https://www.instagram.com/mikkparre  https://www.instagram.com/bombayclubtallinn   Date recorded: 19 March 2025 Listen and subscribe - https://www.interpretingwine.com/585 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

    49 min
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5
out of 5
27 Ratings

About

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Information

  • Creator
    Lawrence Francis' Interpreting Wine podcast
  • Years Active
    2017 - 2025
  • Episodes
    592
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Interpreting Wine Podcast

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