Bill Gurley and Philip Rosedale - Back to the Future

My guests today are Philip Rosedale and Bill Gurley. Philip created Second Life in the early 2000s and helped build it into the largest virtual 3D world ever created at the time. Frequent listeners will recognize Bill, who was an investor in Second Life via Benchmark Capital. During the conversation, we cover the fascinating story of Second Life and the billion-dollar economy that persists through to this day. Bill and Phillip share their key learnings from the experience, including the importance of usability, their views of the current metaverse opportunity, and what excites them most about the current focus on virtual realities. If you’re curious about what the metaverse might become, these two experts have seen much of this already and are kind to share their lessons with us. Please enjoy my conversation with Phillip and Bill.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

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Show Notes

[00:03:22] - [First question] - The origin story of Second Life and why they created it

[00:05:38] - How many people were playing Second Life at its peak, the in-game economy and its growth trajectory

[00:06:49] - The interface between the in-game currency and its function for players

[00:10:53] - An example of early entrepreneurship and user-created IP in Second Life

[00:12:13] - Was technology a rate limiter to success in such an early version of the metaverse?

[00:14:35] - What was most exciting about creating it and it’s early-stage potential

[00:18:23] - Why Unity isn’t more adopted by creators and players like Minecraft

[00:24:42] - Defining what the metaverse means to each of them today 

[00:28:50] - What Discord has taught them about aggregating people digitally

[00:33:02] - Si