Jack Savoretti – creativity in the modern world

Where would we be without musical creativity? 

Without it there would be no Beatles, no Mozart, no country music, no rock ‘n’ roll, no concerts, no church choirs. 

The ability to be creative is a big part of what has set us humans apart from machines. 

But does the dawn of AI - where we can ask a computer to compose a song in seconds -  mean the end of musical creativity as we know it? 

Who better to speak to than singer/songwriter Jack Savoretti. Jack talks to me about how he found musical and poetic creativity during difficult times as a teenager. We chat about his creative process, how he can’t and never wants to read music and I ask him what he thinks the impact of AI will have on the music industry, creativity, and artists today.

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