Jewellers Academy Podcast Jessica Rose

The art of selling doesn’t always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share! 
 
Episode Description:
Today we’re talking with vintage jewellery specialist Susannah Lovis (1:34) How did you get interested in the jewellery business? (2:47) What’s the difference between antique and vintage? (9:59) Can you share some tips for selling jewellery? (13:00) What questions do you ask customers to help sell in person? (17:52) How do you approach selling online? (24:01) What have you learned while building your team? (27:36) What’s next for you and your business? (31:08) How have you grown your Instagram? (32:18) What are some of your favourite pieces to sell? (34:18) Where to find Susannah (36:55)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Susannah’s Website
Follow Susannah on Instagram
 
Find Jewellers Academy on Instagram and Facebook

The deadline for joining one of our jewellery diplomas is coming up next week, so don’t wait to sign up! In this episode, Jess provides an overview of each of the diploma programmes, what you can expect to learn, and where to go for more information. She also explains why these diplomas are so beneficial for jewellers and she shares some encouragement about the importance of investing in yourself.


Episode Description:
Thank you to all of our podcast listeners! (1:45) This is the final week to sign up for a jewellery diploma (4:41) Why are the diploma programmes so beneficial? (7:30) Don’t let fear hold you back from investing in yourself (12:30) What is covered in the Diploma in Silver Jewellery? (13:42) What are the benefits of the Diploma in Fine Jewellery? (22:16) Why should you join the Advanced Jewellery Diploma? (29:16) What is the new Silver Metal Clay Diploma? (36:28)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Sign up for one of our diplomas
Join a silver jewellery diploma discovery call
Join a fine jewellery diploma discovery call
 
Find Jewellers Academy on Instagram and Facebook

There are so many ways to learn silver jewellery making, so how do you know which methods and teachers are right for you? In this episode, jeweller and Jewellers Academy mentor Kim Thomson shares 7 of her tips for anyone getting started with silver metalsmithing. She talks about characteristics to look for in a teacher, the importance of community, overcoming imposter syndrome, and much more! 
 
Episode Description:
This week Kim Thomson is sharing her top tips for silver metalsmithing (1:19) 1. Identify your aims and priorities (4:31) 2. Learn sequentially (7:28) 3. Build a strong foundation (9:45) 4. Community is invaluable (14:40) 5. Ask “why” (19:30) 6. Be honest about what you don’t know (27:00) 7. Remember the people who taught you (32:25) How to learn more (39:26)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Sign up for one of our diplomas
Silver Jewellery Making for Beginners
10 Days of Silver Jewellery Making
Follow Kim on Instagram
 
Find Jewellers Academy on Instagram and Facebook

If you’re on the fence about signing up for a jewellery diploma in 2023, this episode is for you! We share a live recording from a Q&A session with Jess and three of our jewellery diploma graduates. The jewellers answer questions about the diploma projects, the experience of doing the programme while working a full-time job, and much more. They also explain how the diplomas have helped them grow their skills and achieve their business goals. 
 
Episode Description:
This week we’re sharing a live recording with 3 of our diploma graduates (1:23) Meet Alice from the silver jewellery diploma (4:46) Meet Ian from the fine and advanced jewellery diplomas (9:24) Meet Kate from the fine and advanced jewellery diplomas (14:19) Can you do a diploma with a full-time job? (17:03) How does the online class format compare to in person? (21:16) How long does it take to finish fine diploma projects? (24:54) What project did you find most challenging in the fine diploma? (30:35) How did the silver jewellery diploma help you reach your goals? (33:54) What would you say to someone who’s considering signing up? (37:36)  How has the fine jewellery diploma changed your trajectory? (39:51) Can you talk about the community aspect of the diplomas? (48:28) Do you need a dedicated jewellery making space? (50:29)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Sign up for one of our diplomas
 
Find Jewellers Academy on Instagram and Facebook

Filigree can seem intimidating at first, but it’s a valuable skill for every jeweller. In this episode, Jess talks with filigree expert Michelle Lierre about her top tips for learning filigree. Michelle also shares 6 common mistakes people make with filigree and explains how you can troubleshoot each of those issues. Whether you already work with filigree or are looking to get started, you won’t want to miss this conversation! 
 
Episode Description:
This week we’re talking with filigree artist Michelle Lierre (1:20) What is filigree? (4:17) Why should jewellers learn filigree? (7:10) What metals can and can’t you use for filigree? (9:56) What are the different types of filigree? (17:13) 6 tips for filigree jewellery making (19:40) 1. Give yourself permission to fail (20:01) 2. Get comfortable with annealing (22:54) 3. Masking tape is your friend (24:48) 4. Be creative with your methods (26:23) 5. Turn the lights down (31:24) 6. Use what’s available in your area (33:49) Troubleshooting some common filigree mistakes (39:50)  1. Not twisting your wire enough (40:09) 2. Pieces popping out (43:18) 3. Using too much or too little flux (45:50) 4. Not having enough connections (49:09) 5. Unequal heating (51:36) 6. Torch light is too small (54:17) How to connect with Michelle (58:04)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Pre-Order the Filigree Jewellery Course to get 50% Off
Listen to Michelle’s previous podcast episode
Lierre Filigree Website
Follow Michelle on Instagram
 
Find Jewellers Academy on Instagram and Facebook

The more you experiment with silver metal clay, the more you’ll realise just how many possibilities there are. In this episode, Jess talks with Petra Cameron of Metal Clay Ltd about her ten favourite tools for working with metal clay. From basic essentials to products you can use for new techniques, this episode has something for everyone! 
 
Episode Description:
This week we’ll talk with Petra Cameron about her top ten metal clay tools (1:21) 1. Moisturising and storage pot (3:52) 2. Flex formula (7:06) 3. PasteMaker (11:09) 4. Tuff cards (15:00) 5. Moulding compound (17:17) 6. Water brush (21:01) 7. Pen scriber (23:33) 8. Needle tool (26:38) 9. Brass brush (29:01) 10. Burnisher (32:21) Bonus: MicroMesh buffer (35:06)  
Resources:
Learn more about Jewellers Academy
Watch this episode on YouTube
Join the Jewellers Academy Facebook Group 
Order your copy of “Start and Grow a Profitable Jewellery Business”
Learn about the Silver Metal Clay Diploma
 
Products Petra Mentioned:
Art Clay Moisturising and Storage Pot
Flex Formula
PasteMaker
Tuff Cards
Moulding Compounds
Water Brush
Pen Scriber
Needle Tool
Brass Brush
Burnishers
MicroMesh 4-way Buffer
 
Find Jewellers Academy on Instagram and Facebook