15 min
Kiran Patel: Your China Start-Up Guide China Business Brief
-
- Business
China can be a complex and challenging market for new exporters. While the country holds huge potential for small and medium sized (SMEs) companies from across a wide range of sectors, for sure, getting your company in front of China’s 1.4 billion consumers will first require you to get to grips with a raft of market barriers and its regional diversity. And this can be tricky.
Kiran Patel, CBBC's Senior Director - Commercial, speaks to Joe Cash on some of the ways successful SMEs in China have overcome these hurdles, particularly now travel to and from the country is difficult.
The views expressed in the China Business Brief podcast are those of invited contributors and not necessarily those of the China-Britain Business Council ('CBBC'). We do not accept any liability if the podcast is used for an alternative purpose from which it is intended, nor to any third party in respect of this podcast.
China can be a complex and challenging market for new exporters. While the country holds huge potential for small and medium sized (SMEs) companies from across a wide range of sectors, for sure, getting your company in front of China’s 1.4 billion consumers will first require you to get to grips with a raft of market barriers and its regional diversity. And this can be tricky.
Kiran Patel, CBBC's Senior Director - Commercial, speaks to Joe Cash on some of the ways successful SMEs in China have overcome these hurdles, particularly now travel to and from the country is difficult.
The views expressed in the China Business Brief podcast are those of invited contributors and not necessarily those of the China-Britain Business Council ('CBBC'). We do not accept any liability if the podcast is used for an alternative purpose from which it is intended, nor to any third party in respect of this podcast.
15 min