59 min
Leading the Charge. Rory meets Nic Thomas from Nissan. On Brand with ALF & Rory Sutherland
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- Business
As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated.
Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus, Nic and Rory talk about the cost of car batteries, ‘range anxiety’ and single pedal driving - who knew?
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated.
Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus, Nic and Rory talk about the cost of car batteries, ‘range anxiety’ and single pedal driving - who knew?
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
59 min