Lendico: Freidrich Hubel Real Voices of Scale-up

We sat down with Managing Director, Friedrich Hubel to hear about pivoting from a B2C to a B2B company, preparing the team for acquisition and building a sustainable business.
Lendico was founded in 2013 by the incubator and venture capitalist, Rocket Internet. The team are rethinking finance in Germany by offering companies an easy, fast and good value product. Together with ING, they aim to enable small and medium-sized companies to realise their full potential by not having to focus on the hassle of raising funds in the traditional way.

We sat down with Managing Director, Friedrich Hubel to hear about pivoting from a B2C to a B2B company, preparing the team for acquisition and building a sustainable business.
Lendico was founded in 2013 by the incubator and venture capitalist, Rocket Internet. The team are rethinking finance in Germany by offering companies an easy, fast and good value product. Together with ING, they aim to enable small and medium-sized companies to realise their full potential by not having to focus on the hassle of raising funds in the traditional way.