33 min

LIFTS Episode 23 - Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech Escape Your Limits

    • Health & Fitness

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox. 
In this LIFTS podcast topics include:
●       The potential impact of a merger between Orangetheory and Self Esteem Brands.
●       The challenges and opportunities of merging two hugely successful brands.
●       Leveraging fitness brands for cross-promotion and personalized experiences.
●       The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
●       Managing the fusion of fitness and entertainment.
●       The impact of Equinox’s $1.8 billion investment on the wider industry.
●       Designing fitness lines to address under-served market segments.
      ●       Fitness industry trends, premium offerings, consumer behavior.
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00       Intro
1:32       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20       Key role of data and analytics
4:26       Combining two franchise businesses for growth and the importance of a united leadership
7:20       Leveraging fitness brands for cross-promotion and personalized experiences
10:29    Johnson Health Tech’s acquisition of Bowflex
12:43    What made Bowflex such an attractive proposition
19:56    Managing the transition of fitness into the content and entertainment space
25:03    Equinox’s raising of $1.8 billion
28:10    Onyx: Designed to address under-served segments of the market
29:21    Fitness industry trends, premium offerings, consumer behavior.

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox. 
In this LIFTS podcast topics include:
●       The potential impact of a merger between Orangetheory and Self Esteem Brands.
●       The challenges and opportunities of merging two hugely successful brands.
●       Leveraging fitness brands for cross-promotion and personalized experiences.
●       The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
●       Managing the fusion of fitness and entertainment.
●       The impact of Equinox’s $1.8 billion investment on the wider industry.
●       Designing fitness lines to address under-served market segments.
      ●       Fitness industry trends, premium offerings, consumer behavior.
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00       Intro
1:32       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20       Key role of data and analytics
4:26       Combining two franchise businesses for growth and the importance of a united leadership
7:20       Leveraging fitness brands for cross-promotion and personalized experiences
10:29    Johnson Health Tech’s acquisition of Bowflex
12:43    What made Bowflex such an attractive proposition
19:56    Managing the transition of fitness into the content and entertainment space
25:03    Equinox’s raising of $1.8 billion
28:10    Onyx: Designed to address under-served segments of the market
29:21    Fitness industry trends, premium offerings, consumer behavior.

33 min

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