Inside the minds of fitness industry influencers.
Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fuelled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.
Ep 190 - Female CEO of RockBox Reveals What’s Next for Boutiques
The fitness business is a traditionally male-dominated space, but some women like our guest today have broken through the glass ceiling to rise to the position of CEO.
She’s calling the shots at one of America’s fastest growing boxing and kickboxing franchises, RockBox.
With plans to expand the franchise internationally, this powerhouse executive has her sights set on making boxing accessible to as many people as possible.
How? You’ll have to watch and find out.
Ep 189 - Former Precor President Predicts Future of the Fitness Industry
Paul Byrne is the former President of Precor.
Under his leadership, he transformed Precor into a $350 million-dollar global supplier of home and commercial fitness equipment and was a key asset in its recent acquisition by Peloton.
What does the future look like for manufacturers? Where is the boutique segment headed? How do you go about being successful in an overly saturated consumer space?
Paul has the answers.
Ep 188 - Oliver Cookson: From Zero to $400 Million
How do you start a wildly successful business with little to no money? What allows some entrepreneurs to bootstrap their business to success while others falter and fail?
The truth is: It takes remarkably little money to make money, if you're clever and work hard.
British entrepreneur Oliver Cookson should know.
He bootstrapped Myprotein, a successful sports nutrition business, in 2004 after borrowing £500 from the bank. No venture capitalists. No outside help or influence.
Ep 187 - Elaine Jobson Explains Why Maslow's Hierarchy of Needs Is the Key to Business Success
Elaine Jobson is a fitness industry veteran, with 25 years of experience working in executive positions for the world's largest fitness brands.
In this week's Escape Your Limits podcast episode, she talks about her industry experiences, how she has adapted Maslow's Hierarchy of Needs to develop an award-winning, international fitness franchise, and shares real life lessons on how to lead people and transform workplace culture.
EP 186 - Victor Brick Explains What Makes Planet Fitness Successful? It’s NOT What You Think!
What’s the secret of Planet Fitness’s massive success?
Planet Fitness isn’t really known to attract members who are super in shape and is often the butt of jokes when it comes to the fitness industry.
Did you know that more than 40% of its current members had never even stepped foot in a gym before signing up?
Planet Fitness has a competitive business model, strong brand, and low-cost memberships, but that’s not necessarily how it became the leader in fitness franchising.
Many people believe it’s the no-frills atmosphere, simple selection of machines, and free pizza but there’s so much more to it than that!
The key to success in business is to not be afraid of doing things differently.
This week, we sit down with Victor Brick, the CEO of Planet Fitness Growth Partners, one of the largest privately owned fitness franchises.
He’s here to reveal the secret formula that makes Planet Fitness such a huge success. Victor also explains how to use other people’s money to finance business growth, why goal setting and dreaming big are essential, and dives into the pros and cons of being a franchisee.
How to use other people’s money to finance business growth The secret behind Planet Fitness’s massive success Why Planet Fitness gives members free pizza What makes the franchise so competitive Importance of goal setting and dreaming big The pros and cons of being a franchisee Strategies for franchise growth Gym inclusivity and affordability About Victor Brick
Victor Brick has 35 years of success in the fitness industry and is CEO of Planet Fitness Growth Partners (PFGP), the largest privately owned Planet Fitness franchise with 80+ clubs in the US and Australia. He’s also an author and motivational speaker.
He co-founded the John W. Brick Mental Health Foundation in honor of his brother, John, who struggled throughout his life with mental health, but was never once offered a holistic plan supporting his wellbeing. His brother suffered from schizophrenia and died of complications from the disease. The foundation’s goal is to change the way the world treats mental health.
Victor was also the co-founder of Brick Bodies, which is a chain of full-service health clubs in the Baltimore, Maryland area. He is still the Chairman of the Board for Brick Bodies. Brick Bodies Padonia was named as one the top 25 health clubs in the United States by Fitness Magazine.
He is a member of the board for the John Hopkins Department of Psychiatry and Behavioral Science, the Board of Advisors for the Global Wellness Summit, and the Board of Directors for Defiance Fuel, which is the first structured water on the market.
EP 185 - You Thought You Understood What Influence Was — But You're Probably Wrong
When was the last time you thought about how you influence others — how you change minds, shape opinions, move others to act?
The ability to influence is one of the essential skills for not only success, but happiness.
Jon Levy, a behavioral scientist and author, best known for his work in the fields of human connection, influence, and adventure believes the size of your life is in proportion to how uncomfortable you're willing to be and understanding the power of influence in today's connected worl
Best fitness podcast i know.....
Matthew has an amazing way of interviewing his guests that really allows them to express themselves naturally without being led. His guest are also incredibly interesting and from many different walk to the fitness world which makes for great listening!! 👏🏼
Phillip Mills podcast
Amazing interview and insight I found this so interesting to listen to . Great overall discussion around current sector challenges and future opportunities.
Thank you for the amazing content that you share with us (the fitness professionals).
It’s not a secret that we as a industry provide such a massive value to people’s life however it is quite common that we struggle with our businesses and thanks to people like you that are showing us the missing the piece of the puzzle so that we can become better providers and get rewarded accordingly to our output