90 episodes

Manufacturing industry experts discuss the advancements, challenges, solutions and opportunities in this highly technical industry.

The Make It Right podcast was launched by industry veteran and author Kevin Snook who has 30 years of experience in manufacturing, working with companies in 26 countries. The podcast was launched as a vehicle for industry people to share ideas, solutions, insights and stories to help manufacturing CEOs and their teams make it right and succeed. The podcast is hosted by Janet Eastman.

Make It Right LUCIDi4

    • Business

Manufacturing industry experts discuss the advancements, challenges, solutions and opportunities in this highly technical industry.

The Make It Right podcast was launched by industry veteran and author Kevin Snook who has 30 years of experience in manufacturing, working with companies in 26 countries. The podcast was launched as a vehicle for industry people to share ideas, solutions, insights and stories to help manufacturing CEOs and their teams make it right and succeed. The podcast is hosted by Janet Eastman.

    Episode #107: Behavioral Science based Sales Generation

    Episode #107: Behavioral Science based Sales Generation

    The science of behavioral change can help you amplify your sales. Sean M. Doyle as been working with B2B clients for more than 25 years, focusing on long term value creation though a sales-first, scientific approach to driving revenue. The approach has achieved significant success for his clients. This week on Make It Right Sean shares the science behind this approach, he identifies the stages where the sales and marketing wheels often fall off and he explains how to avoid that in the future.




    Transcript & Images

    • 35 min
    Episode 106: People Focused, Results Driven Branding

    Episode 106: People Focused, Results Driven Branding

    Scott Aaron is an internationally acclaimed, award-winning online marketer, a best-selling author, top podcaster and speaker and the go-to specialist when it comes to converting traffic and establishing connections using LinkedIn. From experience he as defined the path to building a strong personal brand. On this episode of Make It Right he shares how manufacturing leaders can build and leverage their personal brands to boost their business and he explains how asking the right questions can tap you into the real needs of your customers.








    Transcript

    • 27 min
    Episode 105: Free Gets No Respect – How to Stop Giving Away Your Expertise

    Episode 105: Free Gets No Respect – How to Stop Giving Away Your Expertise

    Free sounds great in theory but enticing prospects and customers with free design samples, analysis or reports may not win you business. In reality people tend not to place value on something that is free and this approach may be negating the value of your time and expertise. This week on Make It Right Janet Eastman’s guest is Joe Sullivan the founder of Gorilla 76, a St Louis company that works with mid-sized manufacturing companies on their marketing initiatives.  Joe expands on a 2 part article he recently wrote about how low-commitment, high-value consulting engagement is a better alternative.



    Read the articles here. Part One & Part Two




    Transcript

    • 35 min
    Episode 104: Crisis Marketing for Manufacturers

    Episode 104: Crisis Marketing for Manufacturers

    “Within crisis are the seeds of opportunity.”



    Are you looking at your manufacturing business with this in mind? Branding expert Jeremy Miller has walked the economic crisis path before and has been able to help his clients’ and his own business thrive. He shares his approach on this episode of Make It Right.







    Transcript

    • 27 min
    Episode #103: Open for Business! Making Your Website Accessible to All Users

    Episode #103: Open for Business! Making Your Website Accessible to All Users

    When was the last time you looked at your B2B website to determine if all of the information is up to date and that the site is functioning properly. If you are like many business leaders it has probably been a while. Now when was the last time you looked at your website from a user accessibility view? Is the information provided accessible to the hearing and visually impaired or the physically challenged? Approximately 15% of all website users have an accessibility challenge so is your website locking out 15% of your potential customers? On this episode of Make It Right website usability expert Jeff White explains how to open it up for business to all users. 



    Transcript

    • 27 min
    Promo 103: Open for Business! Making Your Website Accessible to All Users

    Promo 103: Open for Business! Making Your Website Accessible to All Users

    Is your website locking out 15% of your potential customers because it isn’t accessible to some users? Website usability expert Jeff White explains how to open it up this week on Make It Right. Full show coming Friday May 8.

    • 1 min

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