Making storage a lifestyle franchise, with Tim Slesinger and Nigel Dawson of easyStorage

Despite being a huge, billion-dollar market in the States, the self-storage industry has struggled to garner franchising appeal in the U.K. That’s largely been thanks to extortionate fees and a general perception that storage is a one-off ‘events business’, rather than a lifestyle option. 

easyStorage, one of the latest brands under the easy umbrella, popularized by the likes of easyJet, is here to change that. On this episode, founder Tim Slesinger and franchise director Nigel Dawson unpack how the concept has grown since its 2017 conception, and is now on a path to reinvent what we know as self-storage into something that’s approachable, affordable, and ideal for franchise investment. 

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This episode of the Global Franchise podcast is brought to you by franchisereorg.com, powered by Summa Franchise Consulting and Akerman LLP., providing consulting and reorganization services to franchisors.