41 episodes

How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!

Marketing Minute Brandi

    • Business

How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!

    043: Purchasing Pre-Made Content Bundles (and what to do instead!)

    043: Purchasing Pre-Made Content Bundles (and what to do instead!)

    Have you been tempted by one of those ads to buy a pre-made content bundle? Even though I’m a content creator at heart, I have! In this episode, I talk about why it’s not usually a good idea, and 3 things to do instead.  

    Blog Post: https://heybrandi.com/purchase-pre-made-content-bundles 

    How to Batch Content: https://heybrandi.com/can-create-blog-posts-faster 

    Facebook: http://facebook.com/heybrandi 

    Instagram: https://www.instagram.com/hey.brandi/ 

    Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book 

    Sign up for the Minimum Viable Marketing Foundations Course: https://www.minimumviablemarketing.com/course 

    Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 

    • 6 min
    042: How (and Why) to Clean Up Your Email List

    042: How (and Why) to Clean Up Your Email List

    If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist in the blog post.  

    Blog Post - with Free Checklist!: https://heybrandi.com/how-and-why-to-clean-up-your-email-list 

    Facebook: http://facebook.com/heybrandi 

    Instagram: https://www.instagram.com/hey.brandi/ 

    Order Minimum Viable Marketing: https://www.minimumviablemarketing.com/book 

    Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 

    • 7 min
    041: Not Just Lead Magnets

    041: Not Just Lead Magnets

    You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all! 

    Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use?  

    Blog Post: https://heybrandi.com/the-problem-with-live-webinars 

    Facebook: http://facebook.com/heybrandi 

    Instagram: https://www.instagram.com/hey.brandi/ 

    Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM 

    Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 

    • 4 min
    040: The Things I'm Not Doing in My Business

    040: The Things I'm Not Doing in My Business

    Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things?  

    In this episode, I share with you several of these ‘every one is doing it’ activities that I’m not doing in my business in the hopes that these give you permission to take a less-traveled road for yourself!  

    Be sure to join in the conversation with the question of the week: What things you see other people doing in their businesses that you’re not planning on doing? 

    Facebook: http://facebook.com/heybrandi
    Instagram: https://www.instagram.com/hey.brandi/ 

    Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM 

    Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 

    • 5 min
    039: Minimum Viable Marketing Foundations

    039: Minimum Viable Marketing Foundations

    What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week’s episode. 

    Be sure to join in the conversation with the question of the week: Is your messaging consistent? Does it inspire action?

    Facebook: http://facebook.com/heybrandi

    Instagram: https://www.instagram.com/hey.brandi/

    Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM

    Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com

    • 6 min
    038: Artificial Scarcity in Marketing Messages

    038: Artificial Scarcity in Marketing Messages

    Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: 



    Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages
    Facebook (for question of the week): https://www.facebook.com/HeyBrandi

    Instagram (for question of the week): https://www.instagram.com/hey.brandi/



    Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM

    • 7 min

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