122 episodes

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action on now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

Marketing Study Lab - Actionable Marketing Knowledge Peter Sumpton

    • Marketing
    • 5.0, 14 Ratings

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action on now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

    Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy – Episode 119

    Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy – Episode 119

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Teresa Heath-Wareing
    https://teresaheathwareing.com
    https://teresaheathwareing.com/podcast/
    Check out the training; https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    Selling online should be easy. After all we can all sell our - let’s call it stuff – on eBay, why should doing it our own way be any different.
    Well for starters you don’t have the infrastructure, awareness, budget, online presence or any form of credibility. But, fortunately for us Teresa Heath-Wareing is joining us this week who has a passion for online sale and marketing (as well as gin – both are covered here) and runs the very successful ‘Marketing that Converts’ Academy that helps people build their business online.
    Teresa is here to help us with some actionable tips to help us start to build an online business, without the hardship.
    In this episode we cover;
    - The basics to selling online
    - The differences between marketing an online business rather offline
    - Where social fits in
    - Why email marketing is still relevant
    - The fundamental mistakes people make
    Watch the episode video:
    https://youtu.be/A1Gwr2WzlFQ

    Takeaways
    Top Tip – Using social doesn’t have to be time sapping or arduous.
    Follow Teresa’s guidance here;
    Pick your platform,
    Show up consistently,
    Add value.
    Favourite Quote – ‘Your competitors aren’t your competitors online’ you are dealing with a whole host of other influences that you need to consider – what this means is that it’s really easy to get online, but so difficult to be heard. But you need to start, so start now!
    And finally, the most important takeaway from this episode – When building a business offline (the traditional way) it is all about building those relationships and keeping them strong. While the same can be said for any online business, you need to see your audience very differently – keep your content consistent, build a database of clients and get those lead magnets sorted.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 56 min
    Become Camera Confident with Nick Diakanastasis the Public Speaking Coach – Episode 118

    Become Camera Confident with Nick Diakanastasis the Public Speaking Coach – Episode 118

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Nick Diakanastasis
    https://www.linkedin.com/in/nick-diakanastasis/
    https://www.theintrovertmentor.com
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    You start to sweat, heart racing, adrenaline kicks in, knees tremble….. and then press record and….. nothing. You just can’t get that video recorded.
    If any of this sound familiar to you when you go to record your own videos, this week’s chat with Nick Diakanastasis is defo for you. Nick is a Public Speaking Coach and a Trained Actor who is going to help us conquer those pre-recording nerves about speaking on camera as well as some amazing tips on how to feel more comfortable and natural in front of the camera. Especially now we are all using online chat A LOT more!
    In this episode we cover;
    - What should we do before going on camera
    - Getting rid of those nerves
    - Tips on body language and vocals
    - The stupid (sorry main) things people are getting wrong.
    Watch the episode video:
    https://youtu.be/DE8Fll8DDT4
    Takeaways
    - Did you know you were breathing incorrectly? Now you’re checking out how you breathe right? This should come from your stomach, not your nose or throat. Try using this technique before and during a recording and see if you notice a difference in how you are coming across on camera.
    - When you are pumped full of adrenaline everything is quicker, you speak quicker, you try to get to the finish quicker and your processing speed is quicker. Is this a good or a bad thing… well it can be both, but be cautious that this doesn't affect the conversations you are having or the answers you give to questions. Slow down, as what you feel might be a slower speed will look more natural and will probably be much closer to the natural you.
    - And finally, you need to give more than you think. Not for reciprocity, although you should be doing this anyway, but when on camera, always give more than you think. In fact, if you feel comfortable, you’re not giving enough – stretch yourself and give that little bit extra and move out of your comfort zone.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 47 min
    Creating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand University – Episode 117

    Creating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand University – Episode 117

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

    Guest and Episode Links
    Lee Rowley
    http://leerowley.com
    https://www.copybrandu.com
    https://www.linkedin.com/in/theleerowley/
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    Buy my stuff, go on, buy my stuff.
    If you don’t think this type of content works as its simplistic, intrusive and adds no value…. You’re right.
    Persuasive content is key to engaging with your audience, guiding them to purchase the right solution to fix their problems. That is why Lee Rowley is joining us for a little chat about how he does this for his clients. As his LinkedIn profile states – ‘I ride shotgun in your buyer's subconscious. Then I use what I find to create refreshingly human marketing that makes your competition irrelevant’ – If this isn’t enough to get your ears pricked I don’t know what is.
    In this episode we cover;
    - How to generate persuasive content
    - How to stand out and find the unique you
    - Creating content that resonates with your ideal customers
    - What errors we need to avoid in developing content
    Lee also introduces us to CopyBrand University. Lee’s own online platform which helps you develop the type of persuasive content you really need to be creating.
    But before all this I need to know - Lee, what is the most powerful
    Watch the episode video:
    https://youtu.be/H1PASNHB2vY
    Takeaways
    - Lee showed us where we all need to start with our persuasive content – looking at the desired results – from the customers perspective. Sounds simple, but can be tricky when you are too close to your own business. Remember, your business is not for you, it’s made for your customers.
    - We live in the connection economy. Focus on building those connections. Threading that needle that ties everything together first and foremost – not your bank account.
    - And finally, my favourite line from this chat – Assumption kills copy! Never assume you know what your customers are thinking. Ask, research and test. Your customers don’t stand still and neither should our content.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 40 min
    Video SEO with Casper Pedersen Video Marketing Strategist from TwentyThree – Episode 116

    Video SEO with Casper Pedersen Video Marketing Strategist from TwentyThree – Episode 116

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
     
    Review: Share the love and leave a 5* review
    From your phone: http://getpodcast.reviews/id/1375904962
     
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
     
    Guest and Episode Links
    Casper Pedersen
    https://www.linkedin.com/in/caspped/
    casperpederson@twentythree.net
     
    https://www.twentythree.net
     
    Backlinko: https://backlinko.com
     
    Enjoy the Episode - Happy Marketing!
     
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
     
    Intro
    Video SEO is one of those Marketing techniques that can very easily be missed off the agenda in a ‘post it and see what happens’ culture. But it is this type of thinking that will limit your exposure and overall success within Video Marketing.
     
    Casper Pederson is a Video Marketing Strategist for TwentyThree, a company that helps you run video and generate inbound, social and demand generation successfully. And this all comes about from analysing the data and not just creating video content, but also focusing on the bits you don’t see to maximise each videos potential, including the use of SEO to do just that.
     
    In this episode we cover;
    • How to squeeze as much from each video as possible 
    • What elements other than quality video content should we be focusing on?
    • Why you shouldn't use YouTube embeds
    • How to protect your websites SEO and attract more visitors
    • The time you have on each platform to keep someone’s attention
     
    Watch the episode video:
    https://youtu.be/lsLRw3VfgvM
     
    Takeaways
    - Video should never be just a ‘click and share’ piece of content and a distribution plan will help you get as much exposure in front of the right people as possible. Remembering to focus on the media that you control as well. More control means you have more undivided attention.
     
    - Think about video creation like you would a blog. This can be used in multiple ways right through the sales funnel – Snackable content at the top, detailed, long-form content at the bottom. 
     
    - And finally, the SEO part. Remember to focus on these four key elements;
    The title
    The description
    The tags
    The thumbnails
     
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 49 min
    Selling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreator - Episode 115

    Selling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreator - Episode 115

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
     
    Review: Share the love and leave a 5* review
    From your phone: http://getpodcast.reviews/id/1375904962
     
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
     
    Guest and Episode Links
    May King Tsang
    @MayKingTea on all the socials:
    https://twitter.com/MayKingTea
    https://www.instagram.com/maykingtea/
    https://www.facebook.com/maykingt/
    YouTube: https://bit.ly/2XDU9nS
    LinkedIn: https://www.linkedin.com/in/maykingtsang/
     
    Enjoy the Episode - Happy Marketing!
     
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
     
    Intro
    Do you ever fear missing out. It can be a Marketing tactic that can be used for good…… and evil. Remember when everyone was buying a ton of toilet roll at a time. The coverage this was give sparked huge FOMO. Might not be directly associated with marketing, but you get the point.
     
    May King Tsang is the original social media reporter and #FOMOCreator. As you’ll hear later, there is a lot of social media posting going on here.
     
    May King uses this superpower of being able to consume information, digest it and post it to help conferences and events (online and offline) build awareness and sell out. She does this by focusing on those that matter, the audience.
     
    In this episode we’ll cover;
    • How to create that fear of missing out?
    • What to do pre and post event
    • The tools you need / or don’t need to make this happen
    • And why you can’t tweet often enough
     
    Important to note that when we are chatting about ‘Traditional Marketing’ we are discussing the way we traditionally use social platforms.
     
    Watch the episode video of May King and me having a giggle and chatting #FOMO:
     
    https://youtu.be/utuZba0XezE
     
    Takeaways
    - When focusing on selling out an event, you need to focus on what matters – the attendees (and to some extent the speakers and sponsors), so why not use them within your Marketing. Not the lame stock images, but actually discussing why they are at the event and what the event is like. Remember Seth Godins phrase ‘people like us, do things like this’.
     
    - You don’t need totally new content for every social post. Try repurposing your content. One video could be chopped up and used 2,3 or even 10 times. Look to be more efficient and maximise value from all your content.
     
    - And finally. Get going, be it video, audio or the written word. You don’t need all the kit, you just need a phone to start. Don’t have all the gear and no idea, be different. Have all the ideas and one piece of gear.
     
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 44 min
    The DRAGONS Formula for Social Success with Dot Lung - Episode 114

    The DRAGONS Formula for Social Success with Dot Lung - Episode 114

    Instagram Strategy for Business Growth:
    Dot Lung Online Course: https://bit.ly/3dOg5TK
    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review
    From your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Dot Lung
    http://www.dotlung.com
    @dotlung on all social channels
    Previous episode 99: https://bit.ly/2WEPqDj
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    Social media can be viewed as the second internet, it’s got its own place in our Digital Strategies, but how do you succeed on these platforms. It isn’t a case of show up, use it like you would if you were talking to family. It needs to be seen as and used as a business tool.
    When I chatted to Dot Lung back in episode 99 we discussed (amongst other things) her DRANGONS formula for social success. I felt it didn’t get the airtime it deserves as it was stuck at the back of our conversation rather than front and centre.
    Now with an online course to accompany the formula, I’m delighted to share this section of the episode with you all as it is truly Actionable Marketing Knowledge.
    No random question, no back story, just straight into the DRANGONS formula and how it can lead to social success.
    So here is Dot Lung to talk you through it.
    Takeaways
    If you want to have a strategy for your social content, look no further than Dot Lungs DRAGONS formula. Here is a recap;
    Dialogue – You need to be saying the right things. Make sure you are having human to human contact by concentrating on the conversation.
    Relatability – Can you create content that sparks emotion and ‘like-ability’. Try telling stories that are relatable to your audience.
    Authenticity – Stay true and stay you! Be authentic and true to your brand.
    Giving Value – You must be delivering value consistently and give before your take. The more you give, the more you get.
    Opinion – This can be a great conversation starter and generates engagement. You will find your true fans by sharing your opinion.
    Niche – Find your niche and be specific. Trying to speak to everyone means you are speaking to nobody. Dot says this is around 250 people.
    Scaling - As every dragon has scales :) but your gonna have to talk to Dot to uncover this one!
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 14 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Mgftazzy ,

Vp of sales and marketing and I love it

I’ve been in sales all my life but took on marketing 3 years ago and this has been an inspiration to me. This is ideal for people living in marketing as much, if not more than, those studying marketing.

I’ve listened for some time and owe Peter this review.

Excellent guests and interesting interviewer who knows when to speak and when to listen

VB186 ,

A must listen for any aspiring Marketeer!

Having recently completed the Level 6 CIM, this podcast was an extremely useful tool during my studies. Informative and easy to follow, this podcast has really helped me to expand my marketing knowledge and has enabled me to develop my skills further. A must listen for any aspiring Marketeer!

Leannegreg ,

Great podcasts!

I am currently studying a CIM in professional marketing and Peter was one of my tutors. I came across Peter's podcasts on LinkedIn and found them invaluable in helping my learning and broadening my knowledge and understanding. The content is great and they are super easy to listen to. Peter really knows his stuff! His passion for marketing is clear and he has gone out of his way to help me! Thank you for creating such a great podcast series - I will be sure to continue listening to them!

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