9 episodes

Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

Master The Inbox Monica Badiu

    • Business

Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

    How to Communicate a Price Increase Without Alienating Subscribers

    How to Communicate a Price Increase Without Alienating Subscribers

    We've all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that. 

    But the big question is, how do we communicate this to our loyal subscribers without upsetting them? 

    In this episode, I'm sharing my go-to strategies for justifying a price increase in a way that keeps everyone on board. We explore strategy, communication, and ensuring our audience sees the value, even with a slight price uptick.

    Stick around as I walk you through making these tricky conversations a tad easier and a lot more productive. It’s all about finding that sweet spot between staying competitive and staying connected.
    Specifically, this episode highlights the following themes:
    Effective communication strategies for announcing price increasesHow to reinforce the value behind your pricing to maintain subscriber trustTips for leveraging price increases to enhance customer relationships***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 
    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuVisit Monica’s website: https://www.monicabadiu.comRead Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

    • 12 min
    Your Audience’s False Beliefs Are Killing Your Sales

    Your Audience’s False Beliefs Are Killing Your Sales

    We often fall into the trap of thinking we know our audience based on surface-level stats. 

    But what if I told you there's more?

    In this episode, I show you how to identify and dismantle your audience's false beliefs that are hindering their decision-making process. I walk you through how to craft sales emails that tackle these false beliefs head-on, making your audience think, "Hey, this person gets me!" Because, let's face it, the real magic happens when your audience sees you as more than just another seller in their inbox.
    So tune in, let's get real about what makes your audience tick, and how you can serve them better. 
    Specifically, this episode highlights the following themes:
    Identifying your audience's false beliefsUnderstanding the impact of false beliefs on decision-makingCrafting sales emails that address false beliefs***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 
    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuVisit Monica’s website: https://www.monicabadiu.comRead Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

    • 15 min
    Don’t Rely Only on the Subject Line Copy to Get People to Open Your Email

    Don’t Rely Only on the Subject Line Copy to Get People to Open Your Email

    There's a little trick that could make your emails stand out and get clicked on more.

    So, I’ve been coaching course creators worldwide for a while now, and I've noticed that many people don't pay much attention to the preview text in their emails. 

    But here's the thing - it's a tiny detail that could make a big difference. Adding a brief but compelling preview text next to your subject line can really pique the reader's interest and get them to open your email.

    Think about it - when you're skimming through your inbox, what catches your eye? The subject line and, you guessed it, the preview text! These two work hand in hand to draw people in, and I’m going to show you how to use them effectively to stand out in that crowded inbox.

    Don't miss out on this simple yet incredibly effective tactic. Take a moment after this podcast to check out your email platform and get that preview text working for you. Trust me, you won't regret it.
    Specifically, this episode highlights the following themes:
    Leveraging the power of preview text in email marketingCrafting compelling subject lines and preview textMaximizing the impact of your email content***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 
    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuRead Monica’s blogs: https://www.monicabadiu.com/blogVisit Monica’s website: https://www.monicabadiu.comGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactCheck out Monica's articles on Medium: https://medium.com/@itsmonicabadiuLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0Learn how to use activecampaign with Kajabi:
    https://help.kajabi.com/hc/en-us/articles/360037180033-How-to-Use-ActiveCampaign-With-Kajabi

    • 7 min
    From Problem to Product Aware with Sales Emails

    From Problem to Product Aware with Sales Emails

    Your inbox is more powerful than you think when it comes to turning leads into customers, and I'm here to show you how to make the most of it.

    In today's episode, I'm going to introduce you to my favorite marketing strategy, which I've used successfully in countless promotions to deliver value, connect with my audience, and achieve impressive results. 

    From problem awareness to making a decision, you'll discover how to strategically position your offer at each stage to resonate with your audience. I also share real-life examples and valuable insights to help you craft effective sales emails that truly connect with your potential customers. 
    So be sure to tune in to this episode for some actionable insights and practical tips.

    Specifically, this episode highlights the following themes:
    Understanding the stages of consumer decision makingCrafting sales emails to address evolving audience needsNurturing leads through problem to product awareness***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuVisit Monica’s website: https://www.monicabadiu.comGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactCheck out Monica's articles on Medium: https://medium.com/@itsmonicabadiuLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

    • 20 min
    3 Secrets to Writing Sales Emails Your Audience Will Care About

    3 Secrets to Writing Sales Emails Your Audience Will Care About

    Let's shake things up and figure out how to make your sales emails matter to your audience.

    In this episode, I'm going to share the three secrets to writing sales emails that your audience will actually care about. No pushy tactics or irrelevant content here, just real strategies to connect with your subscribers and sell without being spammy.

    We explore how to position your sales pitch in a way that matters and stands out from the crowd. This isn't just about you; it's about understanding the heart of your audience's needs.

    So be sure to tune in to the full episode if you're ready to become a pro at crafting sales emails that make genuine connections with your audience. Trust me, it's going to be a game-changer for your email game.

    Specifically, this episode highlights the following themes:
    Context and its impact on sales emailsThe importance of relevancy in email marketingLeveraging transformation to drive meaningful engagement***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 
    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuVisit Monica’s website: https://www.monicabadiu.comGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactCheck out Monica's articles on Medium: https://medium.com/@itsmonicabadiuLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

    • 13 min
    Big Email Lists Aren't Always Ideal

    Big Email Lists Aren't Always Ideal

    Is having a big email list really the key to successful email marketing? 

    In this episode, I take a deeper look at why a large email list may not always be as advantageous as it seems, and how you can capitalize on the potential of a smaller, more engaged audience.

    I also discuss the pitfalls of focusing solely on building a big list, and why reengagement and cleanup are essential for maximizing the potential of your email marketing strategy.

    If you're ready to look beyond the numbers and understand the true impact of email marketing, then grab your headphones and tune in to this episode. It's time to reimagine your email marketing strategy and embrace the power of a smaller, engaged email list.
    Specifically, this episode highlights the following themes:
    Importance of subscriber engagementNurturing smaller email listsBalancing size and engagement in email marketing***
    Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
    I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 
    ***
    Other links:
    Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuVisit Monica’s website: https://www.monicabadiu.comGet your freebies: https://www.monicabadiu.com/freebieGet assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contactCheck out Monica's articles on Medium: https://medium.com/@itsmonicabadiuLearn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

    • 15 min

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