167 episodes

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

Measure Success Podcast Carl J. Cox

    • Business
    • 5.0 • 2 Ratings

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

    Strategic Marketing for Growth with Branden Cobb

    Strategic Marketing for Growth with Branden Cobb

    Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive.
    In This Episode:
    Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies.
    Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial.
    Get insights on how to effectively transition from outsourced to in-house marketing to boost profitability.
    Why Listen? If you're running a business, looking into marketing strategies, or curious about the challenges and solutions for SMEs in today's economy, this episode is packed with actionable advice and real-life examples.
    💬 We'd Love to Hear from You! Join the conversation by leaving a review or comment on Apple Podcasts. Your feedback helps us bring more great content to you!
    📲 Share & Subscribe: Enjoyed the episode? Share it with a friend who might benefit from Branden's marketing insights, and don't forget to subscribe to the Measure Success Podcast for more episodes like this one.
     

    • 31 min
    Mastering Decision-Making in Uncertainty with Sheldon Bernard

    Mastering Decision-Making in Uncertainty with Sheldon Bernard

    Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life.
    In This Episode, You'll Discover:
    How to identify and combat cognitive biases in decision-making.
    Insights into Sheldon's 'DIRECT' framework for tackling uncertainty.
    The role of generative AI in redefining business strategies.
    Practical tips for applying these insights in your daily life and business.
    Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions.
    Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!
     

    • 41 min
    Embracing Discomfort: The Secret to Team Growth

    Embracing Discomfort: The Secret to Team Growth

    🌟 New Episode Alert: "Embracing Discomfort: The Secret to Team Growth" 🌟
    Are you ready to transform your team's dynamic and foster a culture of growth and innovation? Dive into the latest episode of the Measure Success Podcast, where Dane Groeneveld and Carl J. Cox discuss the power of embracing discomfort to propel team development.
    🔑 Key Highlights:
    Understand why discomfort is crucial for personal and business growth.
    Discover strategies to safely introduce and manage discomfort within your team.
    Hear real-life success stories of teams turning challenges into triumphs.
    🎧 Available now on Libsyn and your favorite podcast platforms. Don’t miss out on these invaluable insights that could redefine the way you approach team leadership and growth!
    💬 We value your feedback! After listening, please drop a comment to let us know your thoughts or share your own experiences with embracing challenges.
    #FutureOfTeamwork #LeadershipPodcast #BusinessGrowth #TeamBuilding #LibsynPodcasts
     

    • 32 min
    Happiness & Success: Vladimer Botsvadze's Winning Formula

    Happiness & Success: Vladimer Botsvadze's Winning Formula

    Join us in a conversation with Vladimer Botsvadze, a titan of digital transformation and a beacon of positivity, on this episode of our podcast. Vladimer shares his unique perspective on how happiness defines success, the power of optimism, and the significance of surrounding oneself with the right people for personal and professional growth. From building a global audience from the ground up to becoming a renowned marketing thought leader, Vladimer’s journey is a masterclass in perseverance, positivity, and the power of believing in oneself. Tune in to learn how to harness the power of happiness and positive thinking to transform your life and achieve your dreams.
     
    Where to find Vladimer:
    www.vladimerbotsvadze.com 
    www.linkedin.com/in/vladimerbotsvadze 
    www.instagram.com/vladimerbotsvadze 
    www.facebook.com/vladimerbotsvadze 
    www.twitter.com/vladobotsvadze

    • 31 min
    Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman

    Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman

    Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of JVZoo.com and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership.
    In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition.
    Key Takeaways:
    Laura's inspiring transition from performing arts to corporate excellence.
    Strategies for leveraging affiliate marketing to scale your business.
    The art of strategic planning for sustainable growth.
    Cultivating a culture of accountability and innovative leadership.
    Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality.
    Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success.
    🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals.
    #MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing
     

    • 34 min
    Tech & AI Insights with Lubo Smid: From STRV to Arnold Schwarzenegger

    Tech & AI Insights with Lubo Smid: From STRV to Arnold Schwarzenegger

    In this latest episode of the Measure Success Podcast, host Carl J. Cox welcomes Lubo Smid, Co-Founder and CEO of STRV, a leading software design and engineering powerhouse. Lubo takes us on a journey through the corridors of technology, revealing how STRV has been at the forefront of building digital products for prestigious clients including Tinder, Porsche, and even Arnold Schwarzenegger.
    Lubo delves into the essence of technology and entrepreneurship, sharing his passion for cutting-edge advancements, particularly in the realm of Web 3.0 and AI. With insights from being recognized in the Forbes Under 30 list, he discusses the pivotal role of artificial intelligence in transforming business strategies, marketing, and even legal documentation processes, offering a glimpse into the future of tech-driven solutions.
    Listeners will gain invaluable knowledge on:
    STRV's approach to creating impactful digital products and fostering innovation.
    Leveraging AI for competitive advantage in business and beyond.
    Strategies for startups to achieve breakthroughs in a saturated market.
    The significance of aligning product development with strategic marketing for viral success.
    Lubo's personal philosophy on achieving balance between professional success and personal well-being, underscored by his commitment to mental and physical health.
    Furthermore, Lubo shares the excitement of working on projects for icons like Arnold Schwarzenegger and the nuances of tech partnerships that scale from ambitious startups to global giants. This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone intrigued by the power of innovation to shape the future.
    Discover more about STRV and Lubo Smid's pioneering work at STRV Website and follow us on Apple Podcasts for more episodes that inspire success through strategy and innovation.

    • 35 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

HollyBrt ,

Engaging and insightful

Carl has an uncanny way of sharing insights that seem so easy to interpret and utilise. I really valued his ideas and as a CEO, have applied many of the things he suggests alongside his fascinating guests.

Marwan killu ,

Top podcast

An awesome podcast very informative the guests are very knowledgeable too.

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