The Publisher Podcast by Media Voices

Media Voices
  • 4.4 (19)
  • BUSINESS
  • UPDATED WEEKLY
The Publisher Podcast by Media Voices

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses

  1. Will Hayward on relaunching a successful solo newsletter

    3 DAYS AGO

    Will Hayward on relaunching a successful solo newsletter

    This week on The Publisher Podcast by Media Voices, we're joined by Will Hayward, journalist, author and columnist specialising in Welsh politics. He also writes The Will Hayward Newsletter, which he relaunched in September after running it for nearly a year as one of Reach plc's Substack experiments, where it won Best Politics Newsletter at this year's Publisher Newsletter Awards. Since going it alone, he's built up more than 3,000 subscribers in just seven weeks, with revenues and subscriber numbers now exceeding its previous iteration. He talks about his journey into covering all things Wales, what he's learned working at the UK's largest regional publisher, and what opportunities he spotted in going solo, even if it meant having to restart his newsletter from scratch. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

    29 min
  2. Media Briefs: BlueConic’s Patrick Crane on managing data strategies in times of constant transformation

    14 NOV

    Media Briefs: BlueConic’s Patrick Crane on managing data strategies in times of constant transformation

    Third-party cookies aren’t going away any time soon, but many publishers have already reduced dependency on them as a revenue stream. As the landscape continues to shift, what should publishers looking towards the longer term be thinking of when it comes to their own data strategies, and how can various types of first-party data play a part? This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode we hear from Patrick Crane, Director of the Core Sales Team at BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Patrick explains the current state of the market when it comes to third-party cookies, and where it still has a place in strategies, as well as how publishers can plan their audience data strategies around industry uncertainty. He also sets out exactly what first-party data means, and how publishers should approach it as a process rather than a project. This episode is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform.

    21 min
  3. Total Politics' Ludovica D'Angelo on the primacy of product in a shifting media landscape

    11 NOV

    Total Politics' Ludovica D'Angelo on the primacy of product in a shifting media landscape

    This week on The Publisher Podcast, as part of the product-oriented remit we’ve set ourselves for the series, we hear from Ludovica D’Angelo, Director of Publishing Operations for the Total Politics Group. As we discuss in the episode, that’s a very specialised publishing business – and a commensurately specialised role. But for Ludovica, who has previously worked for publications as varied as news magazine The Week and luxury food and drink magazine Il luogo ideale, it has been another opportunity to discover best practice around managing product teams, launching timely new newsletters and titles, and finding new revenue opportunities. Ultimately, her work - and that of all product teams within media businesses - is about rediscovering the primary of product in a shifting media landscape. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

    43 min
  4. Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations

    4 NOV

    Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations

    On this week’s episode of The Publisher Podcast by Media Voices, we hear from Kat Craddock Editor-in-Chief, CEO and owner of Saveur magazine, a 30-year old publishing brand that returned to print this year after a 4 year hiatus. Kat’s announcement that Saveur would be returning to print, is one of the best, most honest explanations I’ve seen of how print publishing has changed. She explains to readers that the magazine will cost more than it used to, frequency will drop to twice a year and supermarket distribution would be swapped out for sales direct-to-readers through Saveur’s own website. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

    28 min
  5. Farmers Weekly’s Daniel Smith on creating and monetising a podcast for farmers

    28 OCT

    Farmers Weekly’s Daniel Smith on creating and monetising a podcast for farmers

    On this week’s episode of The Publisher Podcast by Media Voices, we hear from Daniel Smith, Managing Director of the Mark Allen Group’s Agriculture division, which includes brands like Farmers Weekly, Pig World and Poultry Business. His team are behind the Farmers Weekly podcast, which was shortlisted in the Best B2B Podcast category at the Publisher Podcast Awards earlier this year. Farmers Weekly have been really smart about monetising a niche podcast topic and audience, so we discussed creating a podcast that would fit into a farmer’s lifestyle, where the podcast fits in terms of subscriber acquisition and engagement, and collaborating with sponsors to create a sale-able proposition. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

    33 min
  6. Torstar Corporation's Brandon Grosvenor on early micropayment experiments

    21 OCT

    Torstar Corporation's Brandon Grosvenor on early micropayment experiments

    On this week's episode of The Publisher Podcast by Media Voices, we speak to Brandon Grosvenor, Chief Revenue Officer at Torstar Corporation, home of The Toronto Star. Over the summer, The Toronto Star became one of the first large publishers in North America to announce they were rolling out micropayments. It's a feature audiences frequently request - especially with the rise of paywalls - but for a myriad of reasons, few publishers have experimented with. Brandon discusses why they decided to try micropayments out alongside their subscription offering, the thinking behind their pricing and day pass strategy, and the challenges of audience growth in Canada. He also explains why he doesn't think micropayments will be a significant revenue stream, but still has an important part to play in a publisher's acquisition strategy. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

    27 min
  7. The Knowledge's Jon Connell on why newsletters are aimed at mindsets, not demographics

    14 OCT

    The Knowledge's Jon Connell on why newsletters are aimed at mindsets, not demographics

    On this week’s episode of Media Voices, we hear from The Knowledge’s founder Jon Connell. The Knowledge is a free-to-read newsletter aimed not at a particular demographic, but at a ‘mindset’. Connell and team’s aim is to provide an antidote to the outrage engine, instant gratification-baiting nature of social publishing. At the same time they seek to speak to people who are curious and wish to hear from a variety of perspectives; the challenge lies in squaring that circle. In the episode we also discuss the challenges of monetising newsletters, the growing popularity of the newsletter as a medium, and how legacy news brands are adapting to the rise of this new format. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

    32 min
  8. The Economist's John Shields on growing subscriber-only podcasts

    7 OCT

    The Economist's John Shields on growing subscriber-only podcasts

    On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option. A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.   This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

    28 min
See All (100)

4.4
out of 5
19 Ratings

About

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada