Meet the Speaker: Will Bonaddio

The SocialDay Podcast is back with its spin-off series: Meet the Speaker! Join hosts Stuart and Emily as they'll be chatting to some of the expert speakers lined up for this year's festival. Joining them on the pod this week is Will Bonaddio, Head of Social at online learning platform FutureLearn. Having worked with some of the biggest names in marketing, including McDonald's, Disney, and Domino's Pizza, as well as for social media publishing group Electric House, Will walks us through his unique social media marketing journey. One area he's particularly passionate about? Community, and why it's so important in social media marketing today. Stuart and Emily ask him what brands can expect to see over the coming months, whether there's more to community than just Facebook Groups, and how you can build active communities of people that truly care about your brand. You can also catch Will's session, How to Create Social Media Communities That People Love, at SocialDay Fest 2021. Book your ticket to see Will live at: www.socialday.uk/tickets. Can't make the in-person event? Book your virtual ticket at: www.socialday-2021.heysummit.com/checkout/select-tickets/