Mercer UK's Chief Growth Officer, Nick McClelland, and Chief Marketing Officer, Aine Bryn, highlight why sales and marketing should always be curious about one another.
On episode 14 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine celebrate a milestone, welcoming sales and marketing duo Nick McClelland (Chief Growth Officer) and Aine Bryn (Chief Marketing Officer) from Mercer UK. The pair talk about the never-ending relay race that exists between Marketing and Sales, and why one can't work without the other. They also discuss:
- How curiosity is the key to a great sales and marketing partnership
- Why asking the right questions will inevitably lead to innovation and growth
- The importance of coaching employees to be inquisitive about fields outside of their area of expertise
Information
- Show
- FrequencyUpdated fortnightly
- Published20 October 2022 at 08:00 UTC
- Length41 min
- Episode14
- RatingClean