Method and Madness in Storytelling

 In this episode, Mon-Chaio and Andy delve into the essential role of storytelling in implementing change and leading an organization. They share examples of effective storytelling and reference theories ranging from Aristotle to environmental sciences. While facts are important, emotional connection, or pathos, is key to persuasive storytelling. They also discuss the dimensions of logos (the logical argument) and ethos (personal character) in storytelling, and reflect on the balance between truth and fiction in narrative creation. The well-crafted story not only motivates change but can improve mental health and support a positive work culture.

References:

• Hidden Brain: Healing 2.0 - Change Your Story, Change Your Life - https://hiddenbrain.org/podcast/healing-2-0-change-your-story-change-your-life/
• Variation in Narrative Identity is Associated with Trajectories of Mental Health over Several Years - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4395856/
• Beyond the redemptive self: Narratives of acceptance in later life (and in Other Contexts) - https://www.sciencedirect.com/science/article/abs/pii/S009265662200099X
• Living Into the Story: Agency and Coherence in a Longitudinal Study of Narrative Identity Development and Mental Health Over the Course of Psychotherapy - https://www.sesp.northwestern.edu/docs/publications/849651906512ce5a225444.pdf
• Master Narratives, Ethics, and Morality - https://osf.io/preprints/psyarxiv/urja3/download
• Aristotle's Aesthetics - https://plato.stanford.edu/entries/aristotle-aesthetics/
• Aristotle's Rhetoric - https://plato.stanford.edu/entries/aristotle-rhetoric/
• Rethinking communication: integrating storytelling for increased stakeholder engagement in environmental evidence synthesis - https://environmentalevidencejournal.biomedcentral.com/articles/10.1186/s13750-018-0116-4
• Using narratives and storytelling to communicate science with nonexpert audiences - https://www.pnas.org/doi/full/10.1073/pnas.1320645111
• The Message Box - https://www.compassscicomm.org/leadership-development/the-message-box/
• Narrative-based learning: Possible benefits and problems - https://degruyter.com/document/doi/10.1515/COMM.2009.026/html?lang=en
• Brand Storytelling in the Digital Age; Chapter 2: Brand Storytelling: A Review of the Interdisciplinary Literature - https://www.springerprofessional.de/en/brand-storytelling-in-the-digital-age/18522396
• Collaborative Story Craft: A Tool for Building Narratives in Organisational Change - https://link.springer.com/chapter/10.1007/978-3-030-89446-7_5
• Storytelling Can Make or Break Your Leadership - https://hbr.org/2020/10/storytelling-can-make-or-break-your-leadership
• What Makes