154 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

Modern Sales - B2B Selling Podcast Liston Witherill

    • Careers
    • 5.0 • 6 Ratings

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy. Every Wednesday a new episode will tackle a big sales challenge like value pricing, having better discovery conversations, and account planning for large enterprise buyers.

    148 - Managing Client Expectations: A Guide For Agencies

    148 - Managing Client Expectations: A Guide For Agencies

    Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.

    • 16 min
    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.

    • 11 min
    146 - A Unified Theory of Business Development Strategy (2021)

    146 - A Unified Theory of Business Development Strategy (2021)

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    • 21 min
    145 - Value-Based Pricing: Is It Right For You?

    145 - Value-Based Pricing: Is It Right For You?

    Want the full transcript? Visit the show notes page on our website:

    https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you

    ---

    Get a daily sales insight sent straight to your inbox:

    Subscribe to the daily sales insights newsletter

     

    Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts 

    Like what you heard?

    Help us get the word out by leaving a rating and review on Apple Podcasts.

    • 16 min
    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.

    • 39 min
    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.

    • 27 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Dan19855891 ,

Excellent

Excellent podcasts

R. L. Smith ,

Great for selling services & consulting

Listening to Liston is helping me generate more prospects and sales for my B2B services business. I particularly like the focus on selling consulting, which requires a unique skill set and process. Exactly what I need.

IcarusWasPushed ,

Concrete value and actionable advice

With so many good podcasts out there, it takes something special to make me subscribe. With the Liston.io show, I couldn’t subscribe fast enough.
Each episode so far has been packed with value, but at the same time you don’t leave feeling overwhelmed with a million and one tasks to do. Liston excels at distilling the core lessons from each episode into a bite-sized gem that you can take and implement in your own business immediately. At the same time, I couldn’t help wanting to listen again, to make sure I’d squeezed every last drop of value out of each episode.
I highly recommend anyone who offers consulting services to give this a listen.

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