My Business On Purpose

Scott Beebe
My Business On Purpose

We coach small business owners to uncover the things they cannot see, and implement systems and processes that help them live their business on purpose

  1. 6 DAYS AGO

    How To Build A Loyal Crew and Retain Top Talent When "Nobody Wants To Work Anymore"

    Tonight, Shawn and I—one of our coaches—are heading up to the Northeast where we've been invited to speak and present to a group of contractors in Providence, Rhode Island at the JLC LIVE convention. We're super excited about it. When we attend trade shows and talk to contractors—or really, any other business owners—we hear a common refrain: "Nobody wants to work anymore." As we listen to the complaints, we can't help but smirk a little bit. It's easy to blame Millennials or Gen Zers, but is that really the root of the problem? Is that why we can't build a loyal crew or retain the top talent we've been looking for—let alone even find it? Recently, I received an email with a subject line that said this—I’m not making this up: "Jason quit. This sucks. I'm hating Millennials." While it’s tempting to point fingers at younger generations, the reality is a little more complex than that. It’s not that people don’t want to work—it’s that they don’t want to work in chaotic environments that lack clarity and direction. And now, they have something previous generations didn’t: options. In the past—the '60s, '70s, '80s, '90s—you didn’t have as many ways to go out and create work for yourself. But now? People have choices. So let’s consider a different perspective: what if the issue isn’t with the workers, but with the work environment you’re providing? Are you offering a workplace that attracts and retains talent—or are you unknowingly pushing potential employees away? I'm about to share what I believe is a silver bullet—a tool that finds and retains talent better than anything else in business. Now, of course, you’re going to be skeptical. I would be too. That’s understandable. But I urge you to keep an open mind. If you believe this could be true—if this is a silver bullet—think about the potential impact on your business. Imagine being able to find and retain the talent you need. The solution might be very simple. Maybe even obvious. You might roll your eyes. But I challenge you to pause and consider its power. What if this one thing could transform your ability to attract and keep great employees? The key lies in this: creating an environment—or culture—of transparency, vulnerability, and purpose. Before you turn this off, just hang with me. I’m going to give you something concrete. It’s about offering more than just a job—it’s about providing a vision, a clear path forward, and a sense of belonging. When you offer consciousness and conciseness in your business operations—via captured processes and clear communication—then your business, through a less-than-10-word mission statement, can create a workplace people want to be part of. Right now, we’re going through an interview process for a new role. The longer we go through our process, the more excited the candidates become. It’s actually making it harder for us—because we’re going to have to turn people away. Why is it getting harder? Because they want to work here. They see the vision—because we’ve shared it. They see the mission—because we’ve shared it. They see the core values—because we’ve shared them. And they say, “We appreciate this.” One of the most common things we hear back is: “I’ve worked with businesses that say all this, but don’t do anything about it.” People—especially younger generations—notice. And yes, I said people, because this applies to all generations. But especially younger ones. They're looking for more than just a paycheck. They want to feel valued, understood, and part of something meaningful. So by focusing on clarity in your business practices and communication, you can create that kind of environment. What does that include? Weekly, agenda-driven, leader-led team meetings Weekly, one-hour departmental meetings Predictable one-on-one check-ins Annual performance feedback so team members know what’s expected Executive team using a “Big 5” feedback loop, so their communication back to the team is clear and consistent And here’s the big question: do you have these things written down? Before you blame an entire generation for your staffing woes, you need to take a hard look at your own business. Are you providing clarity and purpose? Here’s a simple litmus test: Are your vision, mission, values, org chart, job roles, checklists, scorecards, and KPIs written down? If not, then they don’t exist. The solution to your hiring and retention problems might be closer than you think. It starts with you. And it starts with writing things down. Need help? Hop on a call with one of our coaches. We’ve got a no-strings-attached, ask-us-anything option. Just go to businessonpurpose.com/ask and hop on a call. All we ask is that you’re the primary business owner, with three or more employees, and doing $1 million or more in revenue. We’d be delighted to talk with you—and if you want to know how we can work with you, just ask. businessonpurpose.com/ask To check the health of your business. visit mybusinessonpurpose.com/healthy today! SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

    6 min
  2. 14 APR

    A Simple, One-Page Way To Forecast Your Unpredictable Business Revenue

    Hey, we'll have a business owner come up to us and go, "I just can't sleep." You know, we’ll say, “Hey, how was your night last night?” “I didn't sleep very well.” “Well, why not?” “Because my head's constantly spinning, constantly thinking about everything that's downstream and I can't seem to get my head around it.” This is a common refrain that we hear from business owners and we want to give you a tool that I think will be very, very simple for you to start thinking ahead, to forecast downstream, and to relieve some of that pressure. Now, we're still guessing to some degree because we're dealing with people, and people can change. That dynamic is always there. But the more we can create some means of stability—at least thinking based on the information we have—and that’s a key point, the better. You’ve got to predict, project, and forecast based on the information you have today. So when we go with that, I think there’s something—we call it a forecasting sheet. You could call it a job start sheet or a project start sheet. If you can start with a simple process, it’s often the thing for business owners. Stay tuned till the end of this and I’m going to give you a tool that I think will be really helpful for you. I want you to think in terms of a simple process. While there is an abundance of sophisticated software available, we recommend beginning with a basic spreadsheet. If you can do a spreadsheet for three to six months, this allows you to prove to yourself—and your coach, if you're coaching with us or someone else—that you can consistently use and benefit from the tool before you sign up for that subscription. And the subscription isn't bad, by the way—software is excellent and most of it’s really good—but you need to prove to yourself that you can use it first. The cornerstone of the simple process is that project start sheet, forecasting tool, or job start sheet. It's a straightforward spreadsheet that can be customized based on your specific needs. For example, if you’re a contractor with smaller jobs, you might organize your forecasting sheet by weeks of the year—week one, two, three—or by specific dates: January 2nd, January 9th, and so on. If you have larger projects that take months, then months of projection might be more appropriate. For others, it might be days of the year, depending on your sales cycle. The project start sheet should list all your upcoming projects in the first column. You might ask, “Well, what if I’m in retail and I’ve got maybe 10 customers every day or a hundred customers every day?” Then, break down your retail business into three, four, or five major sections. So instead of listing individual products or SKUs, you’ve got multiple sections—and then you can start to project those sections based not only on the actual product but also on seasonality, which is really important. That’s where we begin to see the flow not only of product but also of cash. Across the top of your spreadsheet, imagine having days, weeks, or months of the year—most of you will use weeks or months. Then, in the corresponding cells, input the billing amounts you expect for each project, series of products, or categories. If you're a contractor selling new homes, you might put months of the year across the top, and then, based on your schedule of values, note that you’re billing X this month, X plus 15% next month, and so on—accounting for seasonality. When filling in those amounts for future projections, it’s important to be very realistic. Don’t live in the clouds—live in realism. It might be tempting to divide a project's total value evenly across the duration (like saying, “Last year we did a million in this area, so we’ll just divide that by 12”), but be very careful. You can miss out on seasonality, which directly impacts your cash flow. Instead, refer to any schedule of values or historical records you have. A schedule of values is a standard tool in the contracting world that more accurately helps you project when you’ll bill specific amounts for work completed. This practice might take some time initially, but that’s okay. Once you’ve set it up, you’ll have a powerful tool for projecting and budgeting based on your expected revenue. The project start sheet—whether using days, weeks, or months along the top, and projects or product sections along the side—allows you to track completions. This helps you identify potential lean or full periods in advance. Another aspect to consider is the possibility of unexpected job delays, stoppages, or seasonality. For instance, right now at the time of this recording, about 40 minutes from here there are wildfires in the foothills. That’s going to impact businesses. There’s a vineyard up there that’s been forced to evacuate, and it will affect them. Even large, seemingly secure projects can suddenly stop due to unforeseen circumstances. So it’s wise to build in a buffer—say, 10 to 20%—for potential delays in your projections. This might lead to slightly overshooting your estimates, but it provides a more realistic view of possible scenarios. Effective planning and forecasting are only possible with a reliable tracking system. That’s where the project start sheet—the spreadsheet—becomes incredibly valuable. By continuously using and updating that simple tool, you’ll gain a clearer picture of your business’s economic trajectory and be better equipped to make informed decisions. Bring your team into this as well. As you become more comfortable with the process, you’ll find it easier to adapt to changes, anticipate challenges, and seize opportunities. Mastering a simple process is the foundational step that can lead to more sophisticated financial management as your business grows. So hold off on the fancy stuff for now—let’s go simplistic. Hey, if you need some help, I told you I’d have a resource. You can go to businessonpurpose.com/ask—that’s businessonpurpose.com/ask—and you can actually hop on an “Ask Us Anything” call. There are also tools on that site that you don’t even have to download. They’re right there. They’ll give you profit-leak-plugging tools and other resources that will be really helpful. So go to businessonpurpose.com/ask. To check the health of your business, visit mybusinessonpurpose.com/healthy today! SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

    7 min
  3. 7 APR

    Contractors Should Use This Simple Spreadsheet To See If They Are "Making" Money

    Hey, we say all the time that for contractors, the tools of your trade are not hammers, nails, levels, all of that. The tools of your trade—especially in project management—are calculators, calendars, subdivided bank accounts, and spreadsheets. And so I wanted to dive into that today. There are a lot of contractors trying to figure out job to job. They can look at the end of the year at their P&L, and as long as they see a number on the bottom line, they go, "Well, I must be making money." Then they look at their bank account and say, "Well, there's money in there, so I must be making money." But the reality is, money's always in motion, right? So we don't really know if we're making money unless we do something in the contractor space called job costing. And you can do this fundamentally anywhere. If you're a retail outlet, you can do inventory costs and actually look at the margins made on products. Because what you don't want to do in business—you're going to have cash flow. There’s going to be either a trickle or a landslide. Cash flow comes in, goes out, it’s in multiple places, and it comes in different cycles or wavelengths. Some businesses, like ours, are a little more steady because we use a recurring model to engage with customers. But for others, it could be very seasonal, with huge spikes. I used to work at the Charlotte Motor Speedway, where 80 to 90% of their money was made fundamentally over two weekends. Yeah, they had some trickling money in and out, but they had to fulfill that on just two weekends. So the question becomes: Are we making money? I know we're getting money, but are we actually getting margin for that money? Starting projects on the right foot is essential for success in business. When you work with clients, there are several layers between the dashboard and the project start sheet that require attention. The project start sheet? Just imagine a spreadsheet. That’s it. It's gauging labor and material—two fundamental aspects that determine whether you're making money: job cost and schedule management. If you're delayed on the schedule, every day of delay is a day that costs you instead of earning you income. So we tell contractors that your tools are not hammers and ladders—they're calculators, spreadsheets, and calendars. Job costing, which involves tracking materials, labor, and overhead for each job, is incredibly important. It may not be difficult, but it is very tedious. The good news is, the significance of job costing cannot be overstated. By meticulously tracking your expenses, you gain a clear picture of a project’s financial health and can make informed decisions throughout its life cycle. You know when to bill, when not to bill. And the project schedule is another crucial element that many contractors underestimate. So you’ve got job costing on one side and that simple little spreadsheet, and also that simple calendar. Some might think delays don’t affect the bottom line because “we’ll eventually get paid,” right? But that perspective overlooks a significant factor: your overhead costs do not take a break. You’ve got payroll every month. Rent. Fuel. These expenses keep coming, regardless of your project progress. So even if you're getting paid later, your overhead costs remain the same. If you don’t complete a project within the budgeted timeframe, you risk eroding your profit margin. In fact, delays of just a few weeks or months can wipe out all your projected profits, essentially leaving you working for free. This is why it’s vital to pay close attention to your schedule and manage it effectively. One way to stay laser-focused is by starting the project correctly. A simple yet powerful tool is what we call the project start sheet. Name it whatever you want, but the concept is the same. It helps you organize and plan your project from the beginning, setting you up for long-term success. Most of the tools we build—including the project start sheet—are spreadsheet-based. We’ve found these straightforward tools work well without needing sophisticated software. Simple, effective tools can help you stay on top of your project timeline and expenses, ensuring you complete jobs on schedule and maintain profitability. We always say: before you go buy the expensive software—which is usually really good—prove to yourself (and to us as coaches) that you can work a spreadsheet. By implementing basic practices like diligent job costing and managing your schedule, you can significantly improve your project outcomes. The key is to start right and stay vigilant throughout the project’s duration. Have that job start sheet. Look at your calendar. Make sure your schedule values are laid out. All of this helps avoid costly delays and keeps your business thriving in a competitive landscape. So remember: job costing is a super easy spreadsheet. Track materials, labor, and the overhead you apply to each job. How much of your rent is applied to that job? X percent, for example. Do that, and you’ll gain clarity. Again, it’s tedious—but it’s not hard. And I want to encourage you to do it. You’ll find the layout of the job costing project start sheet in my brand new book, The Chaos Free Contractor. I wrote it specifically under 120 pages so you can get through it quickly and include your team. You can even get a copy for each team member so you can read it together and start discussing job costing, subdividing bank accounts, scheduling, and more—all in a safe space. Go to Amazon and pick up a copy of The Chaos Free Contractor. While you’re at it, head to mybusinessonpurpose.com/healthy. Take the five-minute assessment. Your team can take it too, and you’ll get a numerical understanding of the health of the back end of your business. Take our Healthy Owner Business Assessment HERE ➡️ https://www.boproadmap.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

    6 min
  4. 31 MAR

    How To manage your cash so it flows predictability and freely

    When you're a business owner, you struggle so much with cash flow. It seems when we have these conversations with so many different business owners, one of the biggest questions we get all the time has to do with various elements of cash flow. These questions come to us at different times and in different ways. Hey, it's Scott Beebe with Business on Purpose. Delighted to bring you some content that I think could be encouraging and helpful to you around this idea of cash flow. Before I dive into this, one thing I want to let you know is if you're not living a life of generosity—and I'm talking about monetary generosity, not just other types—you will always, always struggle with money. There's a sort of spiritual law around this. You can go back millennia and realize that money is one of the top topics discussed in all of history. A lot of it has to do with the fact that we're not taking parts of it, cutting them off, and moving them to other places. We've got to be mindful of this idea of generosity. But we also have to ask the question: Why do we not have as much money as we think we should as business owners? I want to walk you through this. To demonstrate the importance of understanding the full fiscal picture, I want to discuss an example about a man I'll call Steve. This is a real client of ours, but I've changed his name. Steve owns an $8 million high-end new construction home-building business in California—a tough state for building due to strict credentialing regulations. This context sets the stage for the financial challenges he was going to face as 2020 began. You might think, "Well, that’s a pretty old example." Yes, but I’m using it because the pandemic made things even harder. Even though many construction companies started booming, cash flow issues persisted. Steve, like all of us, was unaware of the impending pandemic, but his financial situation was already precarious. At the end of 2019, we examined his cash position and suggested subdividing his bank accounts to better track and manage his finances. Steve trusted the advice, and we set up several accounts—about six or seven—including an all-income account, a profit account, an operating expense account, an owner’s compensation account, a capital expenditure account, a tax account, and a few others. Initially, Steve believed he had a comfortable cash balance. He looked at his one bank account and saw $160,000 to $170,000. That might seem substantial to some, but for running an $8 million home-building company—where upfront cash is needed for projects—it was quite lean. As we broke down the balance, his true financial picture started to emerge. We explained that a large portion—about 80%—would go to the cost of goods, including labor and materials. The realization was eye-opening for Steve. He knew the number but had never thought about it in these terms: for every dollar that comes in, 80 cents goes right back out. We also pointed out the need to set aside funds for taxes, reinvestment, equipment, operations, payroll, and other necessary expenses. After segmenting the $160,000 to $170,000, the stark reality became clear—Steve really only had about $32,000 of available cash to run his $8 million company at the start of a pandemic year. The revelation was shocking but crucial for understanding his position. His scenario illustrates a common issue among small business owners, especially those with 3 to 100 employees. Many believe they have more available cash than they do because they fail to account for upcoming expenses and obligations. By breaking down the numbers and allocating funds to specific accounts, business owners can gain a clearer picture of their financial health and make more informed decisions. For Steve, this realization came just in time. With the pandemic looming, having a precise understanding of his available cash allowed him to navigate the challenging months ahead. This experience underscores the importance of proper financial management—what we call the past, present, and future view. I’ll talk more about that in an upcoming podcast, but for now, let’s focus on subdividing multiple bank accounts. Instead of putting all your money into one account, break it up. Why? If you put popcorn in one big bucket, you’ll eat all of it. But if you spread that same volume of popcorn across 10 buckets, you’ll feel guilty by bucket six and slow down. Once we identified the problems, we focused on improving Steve’s cash balance. The key question became: How do we generate money that can be used for profit, bonuses, incentives, and essential business activities while maintaining generosity? We wanted to position him for radical generosity. To simplify the process, we focused on tracking his cash balance weekly. We enlisted his in-house administrator to monitor the bottom-line cash balance, considering all expenses, including the cost of goods and profit. We calculated an eight-week rolling average to prevent cherry-picking favorable numbers. Initially, Steve’s weekly rolling average was $81,000. Fast forward a year—despite the pandemic, a drop in revenue from $8 million to $7 million, and a six-week municipal construction shutdown—his rolling eight-week cash balance grew from $81,000 to $320,000. Four to five years later, the business is now projected to generate $17-18 million in revenue. Not only has revenue increased, but the cash balance has grown substantially. Today, his average rolling cash balance is between $800,000 and $1.3 million every week—before accounting for costs and expenses. The transformation has been extraordinary. When asked what he did differently, Steve humorously says, "I think it’s voodoo." But it’s not—it’s simply the psychology of money. Subdividing your bank accounts and understanding financial behavior can lead to profound results. His case illustrates the power of consistent tracking and focusing on cash balance. By maintaining a vigilant eye on finances, making informed decisions based on real-time data, and having a heart for generosity, businesses can withstand unexpected chaos and achieve remarkable growth that benefits many beyond just the owner. This story is in my new book, The Chaos Free Contractor, available on Amazon. Also, if you want to check the financial health of your business, visit mybusinessonpurpose.com/healthy and take a five-minute assessment to see how the behavior of money is affecting your business.   Take our Healthy Owner Business Assessment HERE ➡️ https://www.boproadmap.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

    9 min

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    We coach small business owners to uncover the things they cannot see, and implement systems and processes that help them live their business on purpose

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