22 episodes

My Friends In The North is a podcast by PR and management consultant Sarah Waddington featuring interviews with some of the North’s most influential organisational leaders. You’ll gain professional and personal perspectives on each person’s role, the economy, politics, communications and life in general.
If you’d like to get involved, follow Sarah Waddington @Mrs_Wadds on Twitter and drop her a line via Sarah@Astute.Work
www.Astute.Work

My Friends In The North Astute

    • Business

My Friends In The North is a podcast by PR and management consultant Sarah Waddington featuring interviews with some of the North’s most influential organisational leaders. You’ll gain professional and personal perspectives on each person’s role, the economy, politics, communications and life in general.
If you’d like to get involved, follow Sarah Waddington @Mrs_Wadds on Twitter and drop her a line via Sarah@Astute.Work
www.Astute.Work

    Jenny Pearson

    Jenny Pearson

    Sarah Waddington talks to author Jenny Pearson about her latest book, The Incredible Record Smashers, which made The Times’ Book of the Week and:

    - Her latest success, her passion for writing and where she gets her inspiration from

    - Tackling big issues such as loss and depression

    - What our young people today need post-COVID

    If you would like to keep up to date with Jenny’s news, follow her Facebook page which is Jenny Pearson Author or find her on Twitter @J_C_Pearson.

    • 24 min
    Eileen Jones

    Eileen Jones

    On this episode entrepreneur Sarah Waddington speaks to Eileen Jones from Cumbria PR, who has just published a ‘How parkrun changed our lives’ They discuss:
    • What inspired Eileen to write a book about parkrun
    • How she organised a book launch
    • Why parkrun resonates so much with people
    • What makes an impactful marketing event with the means to grow
    • About Ambleside and Cumbria where Eileen lives

    • 20 min
    Louise Hunter

    Louise Hunter

    My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures.

    Here she speaks to Louise Hunter MBE, who is the director of corporate affairs for Northumbrian Water Group, about how Northumbrian Water has kept operations going since the start of the pandemic as well as what Louise believes would create transformational change for the north following COVID-19 and Brexit.

    • 24 min
    Lucy Winskell OBE

    Lucy Winskell OBE

    Entrepreneur Sarah Waddington talks to Lucy Winskell OBE, the new chair of the North East Local Enterprise Partnership and Pro Vice-Chancellor for Employability and Partnerships at Northumbria University, about:

    Lucy’s priorities at the North East LEP at a crucial time for the regional economy.
    How partnership working is mitigating the impact of COVID-19 and Brexit on the region
    Mid-life career changes.
    Lockdown and mental health.
    Top tips for local walks, theatre and a good book to read.

    • 22 min
    Helen Dalby

    Helen Dalby

    Entrepreneur Sarah Waddington talks to Helen Dalby, editor-in-chief for Reach plc in the North East about:  

    Her career to date and the purpose of journalism.
    The erosion of trust in UK news and hyperlocal as a solution.
    Misinformation, Government leaks and a digital-first approach.
    Helen’s Geordie heritage and regional pride.
    The Sunshine Fund, which funds equipment for children with disabilities. Find out more at thesunshinefund.org.

    • 24 min
    Stephen Bell OBE

    Stephen Bell OBE

    Here entrepreneur Sarah Waddington chats to Stephen Bell OBE, chief executive of Changing Lives, about:

    Changing Lives and its charitable purpose
    The Theory of Change as a way to transform people’s lives
    The new ‘lost generation’ of young people failed by the system
    The impact of confused Government messaging on mental health
    The benefits of having a business coach

    To keep up to date with the latest developments at the charity, please visit www.changing-lives.org.uk.

    • 24 min

Top Podcasts In Business