2 episodes

We are chatting to inspiring content creators and entrepreneurs who couldn’t exist without the use of new media.

New Media Europe Show New Media Europe Show

    • Business
    • 5.0 • 5 Ratings

We are chatting to inspiring content creators and entrepreneurs who couldn’t exist without the use of new media.

    • video
    Things to Do on the Longest Flight in the World

    Things to Do on the Longest Flight in the World

    The future is here! From today you can book a non-stop flight from London to Perth. Qantas announced today that their Perth-London Heathrow tickets are now available to purchase. First flights will be departing on March 24, 2018. This route will be offered daily. This is officially the longest flight in the world.

    17 Hours to Spare

    Here is entrepreneurs guide to flying long haul. Instead of looking at it as the worst 17h of your life we offer an alternative approach to travel.


    First hour in any given flight is rather a waste of time. You have to watch the safety video (we don’t advise against – it is a 17h flight and if the plane goes down you better know what to do!), get settled and familiarise yourself with neighbours. It is unlikely that any food will be served in that time so my recommendation is to use this time to meditate. Make sure to have a decent pair of headphones (over the ears preferably!) and use an app such as Calm to destress after the airport experience and even potentially nap for an hour. This will give you a wonderful boost of energy you are going to need on that flight.


    It is time to get your shiny laptop out of the bag. Use the first 2h for a productive work. You can write a number of blog posts, make a list of podcast episodes you would like to record or start writing the first few chapters of your book. Perhaps there is a presentation you ought to start working on? Writing is the key – you want to squeeze out as much as possible out of your brain in this time. Having a good quality headphones and endless supply of good music (go for variety!) will guarantee a successful trip. No amount of screaming children will ruin your experience!

    Eat and Stretch

    You will likely have a number of meals on your journey. Lunch, dinner or breakfast. Make sure to use this time to MOVE as much as you can. Eating will not take you more than 15 minutes. Use the 45 to just walk up and down the plane, do stretches and try to be the one annoying passenger who chooses to do yoga in the crew hall space (who doesn’t want to do yoga in the air!?). I have always been nervous about jumping on the plane…


    After food I usually find it rather hard to focus. Try to find a good podcast to listen to or an audio book of something you wanted to read for a long time. Close your eyes and listen for an hour at a time. It will be relaxing and also will serve a good purpose of education – no amount of that time will be wasted. Going for more than hour risks less of an attention so try to space the time between your audio reads. I also advise against physical books on a plane. You never know what sort of lighting you will get but also you can be easily distracted by people moving about and doing silly things. Just close your eyes and actively listen. It may be worth to ask your neighbour to wake you up when the food trolly comes along.


    If you have a continuous 17h of time to spare why not use it to make short, medium and the long term plans for your business. All you need is a pen, a piece of paper and your imagination. As entrepreneurs we usually complain of a lack of time to do the time consuming things. This is your golden ticket to have it done! On average I take 2 long haul flights a year – if I only focused I would have my years planned with a great detail by now 🙂

    Inbox Zero

    Some flights now enjoy internet connectivity. For a small fee you can connect online and simply do what everyone struggles with – grind till your reach inbox zero!

    Food and Beverages

    If you want to have a good flight and feel like at least half human when you land then follow those simple tips. Especially if it literally is the longest flight in the wor...

    Mix That Creates Success: Season Finale with Izabela Russell

    Mix That Creates Success: Season Finale with Izabela Russell

    Mix That Creates Success: Season Finale with Izabela Russell

    In this episode, after 40+ episodes, I share my reflections on the second season of New Media World. I talked about the many amazing entrepreneurs I was grateful to have on the show and what I have learned from them.

    My guests on the show have shared many insights on success and I think on all of these collectively to come up with the mix that creates success. There are people who just got it right and become successful. Find out what I think these people have and why they make it.

    I share my insights on the different types of entrepreneurs and my opinion on the different paths that an entrepreneur may take. Learn what I discovered about being a successful entrepreneur based on the experiences of my podcast guests.

    Success is different for each guest I had on the show. Hear my take-aways from all of the episodes in this season of the New Media World Show.

    I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell

    – welcome to the show!

    • 14 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Katy Napoleon-Hill ,

Fantastic inspiring podcast

Truelly enjoyed listening to this podcast. It was delivered in a really natural converstational style, felt like I was eves dropping. It opens up about some of the key factors required for business success, as well as how to achieve a balance in all areas of your life and explains how to defind true success. A real pleasure to listen to and most highly recommended!

Kenabbottuk ,

Great Job Guys

I have absolutely no hesitation in giving this Podcast a 5 star rating.
Mike and Izabela Russell would make a fantastic case study on how to produce a Podcast that is
engaging, informative and most of all, Fun (with a capital “F”).

At the time of writing, the New Media Europe 2015 conference has just concluded and like the Podcast, was very well organised, engaging and fun - with a host of talented speakers passing on a wealth of knowledge.
Most attendees are now asking the same question “when’s the next one”.
Well done guys.

Bazybel ,

Outstanding conference (best ever)

I've been attending the live event and this podcast gave a pretty good overview of all the speakers and what they have to say. You can still attend the recordings of the event by purchasing a virtual ticket. Mike and Izabella are the nicest person I could have dreamed to organise this event. Thank you.

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