35 min

Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical‪)‬ One Knight in Product

    • Business

An interview with Carlos Lastres. Carlos is the Creative & Marketing Director at Kaiyan Medical, a Chinese company creating light therapy products. Carlos is obviously an advocate for light therapy but also an engineer turned designer who is loving life in China.
We talk about a lot, including:
Light therapy - what the heck is it? Does it really work?
How he became a convert to light therapy by chance when working on a design brief for Kaiyan Medical and why he decided to stay
Some of the differences and similarities between creating digital products & hardware products
How 3D printing makes all the difference when trying to get an MVP out of a hardware product
How his frustration with badly designed software applications as a developer led him to pursue a career in product design
How he went from an MBA and software development background to developing the design hard skills he needed
How Chinese startups build products and how is it so different from how Western countries do it
Whether Chinese users appreciate the constant flow of limited MVPs or whether it limits the ability to truly learn
How he got involved with TEDx, how it went, and why you shouldn't follow your dreams
And much more!
Contact Carlos
You can reach out to Carlos on LinkedIn or LastresCarlos.com.
You can check out Kaiyan Medical on KaiyanMedical.com.

An interview with Carlos Lastres. Carlos is the Creative & Marketing Director at Kaiyan Medical, a Chinese company creating light therapy products. Carlos is obviously an advocate for light therapy but also an engineer turned designer who is loving life in China.
We talk about a lot, including:
Light therapy - what the heck is it? Does it really work?
How he became a convert to light therapy by chance when working on a design brief for Kaiyan Medical and why he decided to stay
Some of the differences and similarities between creating digital products & hardware products
How 3D printing makes all the difference when trying to get an MVP out of a hardware product
How his frustration with badly designed software applications as a developer led him to pursue a career in product design
How he went from an MBA and software development background to developing the design hard skills he needed
How Chinese startups build products and how is it so different from how Western countries do it
Whether Chinese users appreciate the constant flow of limited MVPs or whether it limits the ability to truly learn
How he got involved with TEDx, how it went, and why you shouldn't follow your dreams
And much more!
Contact Carlos
You can reach out to Carlos on LinkedIn or LastresCarlos.com.
You can check out Kaiyan Medical on KaiyanMedical.com.

35 min

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