S1. Ep 10. In conversation with Diane Benn from High Flying Comms

In this episode I am joined by Diane Benn from High Flying Comms, an independent marketing communications consultancy specialising in working with clients in the built environment sector. Diane has worked with many of the biggest names in the industry advising and developing their brand and communications strategy.

Whilst it may seem strange talking about marketing and communications strategies on a podcast related to Our Built Heritage, we felt that this is something that may be of interest to any commercial property owners. You may be about to launch a business or be going through a rebranding exercise or a refresh of your existing material and need help on how to maximise the value of owning a heritage property and ultimately drive revenue.

We talk about how the wealth of information you will have gathered to support developing your property is too powerful for it to be left in a planning application! A good marketing strategy should not only tell your story but that of your traditional property to help generate interest and a buzz from the start of your journey and why it is important that you don’t leave it to the last minute irrespective of your budget.

Diane explains the power of case studies and how they are still relevant in today’s world along with the other forms of marketing and advertising that are available and what might be appropriate in the heritage sector.

We also discuss myths and common perceptions when it comes to marketing and the need to develop clarity in your business.

The power of authenticity! It will be a valuable listen to anyone who is needs help with working out how to market their property and tell their story.