Playing to your audience with DinoByte Labs The NatWest Business Show

In this episode Piers Linney meets Louise Leolin, the cofounder of games development studio DinoByte labs. Louise shares her story of being a young woman in a male dominated industry – and why she’s taken it upon herself to design video games that are representative of the diverse fans playing them. She also explains how she’s harnessed the power of her followers, through crowdfunding and user-feedback, to help shape the direction of their projects.
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