41 min
Fenton PODSHIP EARTH
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- Science
Climate Communications Now! If we are to have a chance of combating climate change it won’t be through publishing more reports or having yet another meeting - what we need is clear actionable mass communications that galvanizes the public and compels bold systemic climate action. If there is one person who can help us create an impactful national climate communications strategy, it’s David Fenton who has been called the Robin Hood of public relations. David explains that the truth doesn't sell itself, just like corporate America we need to be data-driven, we must stick with simple clear repeated messages, and we need to talk about both the opportunities of a clean economy and the real threats and dangers of a climate apocalypse.
Climate Communications Now! If we are to have a chance of combating climate change it won’t be through publishing more reports or having yet another meeting - what we need is clear actionable mass communications that galvanizes the public and compels bold systemic climate action. If there is one person who can help us create an impactful national climate communications strategy, it’s David Fenton who has been called the Robin Hood of public relations. David explains that the truth doesn't sell itself, just like corporate America we need to be data-driven, we must stick with simple clear repeated messages, and we need to talk about both the opportunities of a clean economy and the real threats and dangers of a climate apocalypse.
41 min